VOL. 133 | NO. 179 | Monday, September 10, 2018
Midtown Kroger Adding Space for The Chicken Co.
Special to The Daily News
Midtown’s Kroger on Union Avenue is less than two years old, but the company already plans a $460,000 renovation to its deli.
The reason: Kroger will renovate space at the deli for The Chicken Co.
That is the grocer’s new brand for preparing and selling fried and baked chicken at the deli counter.
“The new Chicken Co. offers customers the opportunity to walk up and order directly from a menu versus just grab and go,’’ Kroger spokeswoman Teresa Dickerson said Friday, Sept. 7.
The Chicken Co. will offer four individual-meal options and four family-meal options in addition to “fresh biscuits’’ and new side orders, she said.
“We have created an experience for the customer. When they walk up and place an order there is a designated associate responsible for engaging, serving” and offering samples, Dickerson said.
The chicken will be cooked behind the counter with new fryers and a humidified hot-holding cabinet designed to improve quality.
Customers will select their meals from a digital menu board.
Some Kroger stores will offer the “Order Fresh’’ app. Customers can download the app to order food-service items without having to wait at the counter.
Kroger applied for a building permit on Thursday, Sept. 6, that estimates the renovation cost will be $460,000.
In early August, the grocer applied for a construction permit for work inside its larger, 87,151-square-foot Poplar Plaza store, which is just five years old.
That permit application described a plan to remodel the Poplar Plaza deli as well as the bakery and seating area. The work was estimated to cost $267,000.