VOL. 133 | NO. 133 | Wednesday, July 4, 2018
Paradigm Promotes Hand to Creative Director & Associate
By Michael Waddell
Becca Hand, Paradigm Marketing & Creative’s new creative director and associate, began working for the company five years ago, starting out as a graphic designer before being promoted to art director. Now, as she works her way toward a partnership at Paradigm, Hand is looking forward to contributing to the company vision in her new role.
She hopes to use her new leadership position to better support her team and to help create an environment where people have what they need to grow their skills.
Experience: After earning her Bachelor of Science degree in interior design from the University of Tennessee-Knoxville, she spent two years studying graphic design at the University of Memphis before taking a position with Paradigm.
What led you to want to have a career in graphic design? I have always enjoyed drawing and painting, but it took me a while to figure out how to turn my eye for design into a profitable and stable career for myself. It wasn’t until I was finishing up my study in interior design at UT that I started to learn more about graphic design and really fell in love with typography and branding. I went back to school after I graduated to learn as much as I could about it.
What inspires you as an artist? I get inspired by the designs I see every day just driving around the city or checking Instagram. Memphis has such a strong design community. It really inspires me to push myself. I want to be creating beautiful work like that as well.
Tell us about some of the projects you've worked on, including Buff City Soap Co.; Flat Hat American Ale; Reynolds, Bone & Griesbeck; and Pyro’s Fire Fresh Pizza. Over the past few years, I’ve had the opportunity to work on some great projects. For Buff City Soap, I was able to help design their new store interior and packaging, which is a dream project of mine. We also had the opportunity to make brand videos for Buff City Soap and Flat Hat, where I worked on set with the film crew and helped with editing. I got to create signage and menus for Pyro’s, and work with RBG in updating their brand and website. I’m so proud of the branding we developed for them. It’s an honor to get to see our work around town.
What attracted you to working at Paradigm? I wanted to work for a small agency where I could get a lot of experience in different areas. My interests have always been broad, and at Paradigm I have the opportunity to contribute in not only graphic design, but also photography, video, copywriting, branded environments, etc. I wanted to work in a place where people are passionate but also supportive of one another.
What do you most enjoy about your work? I love being in an environment where the work changes every day. I’m either designing a logo or website, creating ads, writing headlines, brainstorming ideas for a video script, making packaging for products, or helping to plan launch events. It’s always something new and that keeps my job from becoming too repetitive.
What talent do you wish you had? I’d like to learn more about animation and motion graphics. Our industry seems to be going in that direction and it’s a great way for me to take my designs to the next level.
Away from work, what are your interests? Recently, I’ve taken some classes in woodworking and am trying to design and build my own furniture. I’m a little limited right now with only having so much space in my house to work, but hopefully over time I can build up a better wood shop.
If you could give one piece of advice to young people, what would it be? If there is something you’d like to be doing, let that be known. It’s simple, but a lot of the opportunities I’ve gotten have come about because I mentioned my interest in that area.
James (Will) Landry has joined certified public accounting firm Reynolds, Bone & Griesbeck PLC as a full-time staff member. Landry graduated from the University of Memphis this year and interned with the firm while he completed his degree. As part of the audit department, his primary responsibility is to serve financial institution clients in the areas of financial audits and compliance engagements.
Ryan Smith, has joined Pickering Firm Inc.’s Memphis Buildings and Facility Design team as a structural engineer intern. Smith has a Bachelor of Science in civil engineering from Christian Brothers University.
Debbie Bossé, senior director of software solutions at Memphis-based certified public accounting firm Cannon Wright Blount, was named a Top 100 ProAdvisor by Insightful Accountant for the fifth consecutive year. The list, curated through peer nominations and voting, recognizes consultants who have leveraged the Intuit ProAdvisor program to better serve clients and grow their businesses. Bossé has been included in the annual list every year since it began in 2014.
Chris Chastain has joined Turner Construction Co.’s Memphis office as business development manager. He previously served as director of business development for Flintco’s Memphis division. In his new role, Chastain will be responsible for establishing and building relationships within the community.
Girl Scouts Heart of the South has added several members to its board of directors: Madeleine Taylor, former executive director of NAACP Memphis Branch – member at large; Cynthia Allen, community involvement manager for Baptist Memorial Health Care Corp. – member at large; Divya Choudhary, director of graduate engineering and STEM Center for Women and Diversity and an associate professor at Christian Brothers University – member at large; Casey Condra, director of marketing and business development for Orion Federal Credit Union – Greater Memphis Area Community Action Cabinet chair; and Jil Greene, director of human resources customer satisfaction for AutoZone Inc. – member at large.
Five Memphis agencies took home national American Advertising Awards, or ADDYs, for their 2017 work at the American Advertising Federation’s recent Admerica 2018 national conference. Archer Malmo received two Gold and two Silver awards; Sullivan Branding received two Silver awards; and Farmhouse, Red Deluxe Brand Development and Y&R Memphis received one Silver each.