VOL. 133 | NO. 37 | Tuesday, February 20, 2018
Archer Malmo, Y&R Memphis, Red Deluxe Big Winners at ADDYs
By Andy Meek
Results in the 2018 AAF Memphis American Advertising Awards competition show Memphis companies collected plenty of hardware, but the big winners were Red Deluxe Brand Development, Archer Malmo and Y&R Memphis, which all won “Best of” category honors and a total of 67 awards combined.
Archer Malmo, which was the big local winner last year as well, won Best of Design and took 14 Gold ADDYs and 12 Silver ADDYs in a variety of categories.
Y&R Memphis won Best of TV, Best of Interactive, 15 Gold ADDYs and seven Silver ADDYs.
Red Deluxe won Best Out-of-Home and Best of Show honors along with 11 Gold ADDYs and three silver ADDYs.
Other local organizations and their wins included:
ALSAC/St. Jude: 2 Gold, 2 Silver
Christian Westphal: 2 Silver
City Leadership: 1 Silver
DCA: 3 Silver
Entercom Memphis: Best of Copywriting, Best of Radio, 1 Gold, 1 Silver
Farmhouse: 3 Gold, 4 Silver
Harvest: 3 Gold, 2 Silver
This year’s AAF Memphis American Advertising Awards handed out 72 Gold ADDYs, 64 Silver ADDYs and 10 “Best Of” awards. Farmhouse was a Gold winner for the David Porter & Friends poster design. (Submitted)
Hemline: 4 Gold, 2 Silver
inferno: 1 Gold, 2 Silver
Kevin Woods Creative: 1 Gold
Loaded for Bear: 1 Gold
Neon Canvas: 4 Silver
Oden: 1 Gold, 1 Silver
Paradigm Marketing & Creative: 1 Silver
Rick Tarrant Productions: 2 Gold
Running Pony: 3 Silver
Sevans Film, LLC: Best of Video, 3 Gold
Simple Focus: 4 Silver
Sullivan Branding: Best of Art Direction, 8 Gold, 7 Silver
Trust Marketing Communications Consortium Inc.: 2 Silver
VIA Productions: Judges’ Special Award, 1 Gold
“Winning an ADDY in this market is a huge accomplishment for any agency,” Farmhouse principal Ben Fant told The Daily News. “Having been a judge at other chapters and also having seen district and national competitions, I can assure you that the work being created locally in Memphis is some of the best around.”
Students from both the University of Memphis and Memphis College of Art also participated in the Student ADDYs, which offered students the same categories as professionals and are judged by the same judges in their own competition. Winners this year were Rachel Leslie, Memphis College of Art, one Gold ADDY, and Justin Wells, Memphis College of Art, one Silver ADDY.
“Our mission is to inspire, empower and celebrate the work of advertising and marketing professionals in Memphis,” said AAF Memphis President Jen Swearingen, director of marketing at Graceland. “We were thrilled to see participation in this year’s American Advertising Awards competition from all areas of our industry – and were honored to be able to recognize the outstanding work of the Memphis creative community at our annual ADDY Awards event.”