For the second straight year, ULI Memphis is partnering with The Daily News to present its 2018 Emerging Trends Report on Thursday, Nov. 2, at the Memphis Brooks Museum of Art.

The report will immediately precede TDN’s Commercial Real Estate Review & Forecast Seminar, where a panel of local real estate experts will discuss how these trends will affect the Memphis area.

This year’s panelists include Phil Trenary, president and CEO of the Greater Memphis Chamber; Tom Hutton, vice president of Boyle Investment Co.; Tony Argiro, vice president of CBRE; Shane Soefker, principal with Avison Young; and Shawn Massey, partner with The Shopping Center Group.

ANITA KRAMER

Anita Kramer, vice president of the ULI Center for Capital Markets and Real Estate, will kick off the seminar at 2:30 p.m. with her presentation of the 2018 Emerging Trends Report, which is a joint venture by PwC and the Urban Land Institute that provides an outlook on real estate investment and development trends, real estate finance and capital markets, property sectors, and other real estate issues throughout the U.S. and Canada.

“It’s called ‘emerging trends’ because we really try to get things that are emerging, as opposed to just changes,” Kramer said. “This year we have nine trends. We’ll pull out ones with the most interest and connections to the local market and then we’ll discuss what these trends are all about.”

While the 2018 Emerging Trends Report will not be published until Oct. 26, several of last year’s trends included labor scarcity in construction, recognizing the role of the small entrepreneurial developer, transformation through location choice, and climate change and real estate.

“We’ll also point to some things that we call this year ‘on the radar,’ which are not trends but things that are definitely issues to be watching,” she said.

The report is the culmination of three types of research, Kramer added: one-on-one interviews with top national experts, group meetings with experts at each local ULI chapter, known as district councils, and an “extensive” online survey.

“The one-on-one interviews are with the more national, if not global, players. There are more than 800 of those people participating,” Kramer said. “Then our district councils pull together the experts in their market and they answer a series of questions.”

This data is then combined with the results of the in-depth online survey.

“As one participant once told me, it’s grueling, but we get a lot of information about what people are thinking and how they view the market,” she said. “We had about 1,600 responses this year, and that goes out to our senior-level members.”

The online survey, she said, included a lot of market-specific and locally oriented questions that will be discussed at the presentation.

“What’s unique about this publication is that we’re really pulling from the experts,” Kramer said. “What they are thinking and how they are looking ahead.”

To register for the seminar or for more information, visit seminars.memphisdailynews.com.

A wine and cheese reception will follow the event at the Brooks Museum, 1934 Poplar Ave.