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VOL. 132 | NO. 147 | Wednesday, July 26, 2017

Nielsen Tries to Quantify the Hulu, YouTube Effect

The Associated Press

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NEW YORK (AP) – Nielsen, the ratings service, announced Tuesday that it will begin to tabulate how many people get their live TV from Hulu and YouTube, an effort to provide a more accurate picture of how many people now watch broadcast networks by streaming them, rather than watching them on traditional TV.

Hulu and YouTube have not revealed how many people have subscribed for the live TV services that they launched in the spring as a counter to cable TV.

Subscribers can stream channels live on laptops, smartphones and elsewhere. They can also record shows digitally or watch them on demand. Both services cost nearly $40 a month.

Media companies base the amount they charge advertisers on the number of people who are watching at a particular time, and want to insure that online viewers are also counted as more people shift to using online streaming services.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 116 288 17,672
MORTGAGES 143 337 20,372
FORECLOSURE NOTICES 15 26 2,671
BUILDING PERMITS 139 488 36,434
BANKRUPTCIES 43 158 11,322
BUSINESS LICENSES 35 93 5,802
UTILITY CONNECTIONS 38 65 6,779
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