» Subscribe Today!
More of what you want to know.
The Daily News
X

Forgot your password?
Skip Navigation LinksHome >
VOL. 132 | NO. 147 | Wednesday, July 26, 2017

Nielsen Tries to Quantify the Hulu, YouTube Effect

The Associated Press

Print | Front Page | Email this story | Comments ()

NEW YORK (AP) – Nielsen, the ratings service, announced Tuesday that it will begin to tabulate how many people get their live TV from Hulu and YouTube, an effort to provide a more accurate picture of how many people now watch broadcast networks by streaming them, rather than watching them on traditional TV.

Hulu and YouTube have not revealed how many people have subscribed for the live TV services that they launched in the spring as a counter to cable TV.

Subscribers can stream channels live on laptops, smartphones and elsewhere. They can also record shows digitally or watch them on demand. Both services cost nearly $40 a month.

Media companies base the amount they charge advertisers on the number of people who are watching at a particular time, and want to insure that online viewers are also counted as more people shift to using online streaming services.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Sign-Up For Our Free Email Edition
Get the news first with our daily email


 
Blog News, Training & Events
RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 76 145 2,480
MORTGAGES 65 148 3,042
FORECLOSURE NOTICES 16 24 501
BUILDING PERMITS 213 310 5,313
BANKRUPTCIES 43 87 1,866
BUSINESS LICENSES 14 40 936
UTILITY CONNECTIONS 23 52 1,064
MARRIAGE LICENSES 8 21 364

Weekly Edition

Issues | About

The Memphis News: Business, politics, and the public interest.