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VOL. 132 | NO. 158 | Thursday, August 10, 2017

Oprah-Branded Mashed Potatoes, Soups to Hit Supermarkets

By JOSEPH PISANI, AP Business Writer

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NEW YORK (AP) – Oprah Winfrey is headed to the supermarket aisle with her own line of refrigerated soups and side dishes.

The media mogul teamed up with food giant Kraft Heinz to launch the line after creating a joint venture earlier this year.

The new brand, called O, That's Good!, will offer comfort foods with added vegetables, such as mashed potatoes with cauliflower mixed in. A broccoli cheddar soup has butternut squash to replace some cheese.

"This product line is real, delicious food with a twist," Winfrey said in a statement Wednesday.

Kraft Heinz Co. said the new brand has no connection to Winfrey's deal with Weight Watchers and won't mention the weight loss program on its packaging. Winfrey bought a 10 percent stake in Weight Watchers two years ago and appears in its ads.

The Oprah-branded soups and side dishes, priced below $5 each, will come to some supermarkets this week and be available nationwide by October.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 72 288 2,335
MORTGAGES 85 341 2,894
FORECLOSURE NOTICES 11 68 477
BUILDING PERMITS 167 765 5,003
BANKRUPTCIES 38 258 1,779
BUSINESS LICENSES 22 150 896
UTILITY CONNECTIONS 33 119 1,012
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