One of the first indications that Regional One Health’s 50,000-square-foot East Campus does things a little differently is the digital map near the nurse’s station with rooms lit up in different colors and names moving around the image.

When patients sign in, they’re given a name tag with an embedded RFID chip that lets clinic staff track them at all times. When they move from one spot to the next, they also move on the map accordingly.

The same goes for hospital staff, as well as equipment – all are tracked and able to be quickly pinpointed. It’s one example of the high-tech sensibility that infuses the clinic, which has been opening in phases over the last year and where an imaging center is teed up to open in July, pending state approvals.

That digital map also speaks to a sense of efficiency and a focus on quality and metrics that’s driving the clinic’s operation.

“The idea is you can eliminate the time people are just waiting or looking for things,” Regional One Health senior vice president Susan Cooper said about the digital map. “You can cut minutes off that visit and also open up new capacity for more patients.”

The hospital system held an open house for the new campus at 6555 Quince Road recently to give stakeholders and other visitors an up-close look at the facility and some of the services offered. They include internal medicine, a center for rehabilitative medicine, a multi-specialty clinic, women’s services, a pharmacy and more.

“We’re also about to implement a texting system,” said Bret Perisho, vice president of finance and chief business development officer for Regional One. “You’ll be able to check in at, say, the imaging center, and you’ll get a text when you’re ready to go back to your room. Depending on the estimated time, you could go out to Starbucks, even, instead of waiting. But this way, it’s quieter, and we’re not calling people’s names out.”

Cooper expects the campus will have seen about 12,000 visits – a number that could include patients with multiple appointments – by the end of Regional One’s fiscal year, which wraps up this month.

All of it comes amid a transformation at Regional One in recent years that has expanded its identity beyond a trauma center and a place for burn care.

It’s working to position itself as a first-class provider that’s seen as a first choice, not just a last resort.

The new campus offers customized care plans that offer services like rehab pain management, including injections and blocks; gait and balance analysis of body movement patterns; and clinically beneficial complementary services like acupuncture, massage and yoga.

The imaging center will offer computer tomography, digital mammography, MRIs, ultrasounds and more. And the facility’s urology practice is a full-service clinic for urology conditions like incontinence and bladder weakness, renal stone disease and other services.

The guiding philosophy behind the rollout of these and other services offered was, says Perisho, a campus “focused on keeping you out of the hospital” – on things like wellness and prevention.

“When we were building this clinic, we tried to listen to the voices of our patients, because if you think about the changing demographics of health care, you have lots of folks who have one or more chronic diseases,” Cooper said. “And in the traditional way of receiving care, you’d go see your internal medicine physician and he’d say ‘oh, you need to see cardiology, you need to see endocrine, you need to see pulmonology.’ What we’ve done is instead of making people go to the care, we’ve brought the care here.”