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VOL. 130 | NO. 198 | Monday, October 12, 2015

I Choose Memphis: Tiffani Couisnard

Special to The Daily News

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“I Choose Memphis” spotlights Memphians who are passionate about calling this community home. New Memphis Institute provides the profiles.


Name: Tiffani Couisnard

Job Title and Company: Project Manager, Achievement School District; Founder of soMEMPHIS

Length of time living in Memphis: 3.5 years

Life history: Originally from Houston, I attended the University of Tulsa, where I double majored in psychology/sociology and played basketball. I moved to Memphis after joining Teach For America, where I had the opportunity to teach before joining Achievement Schools in my current role as project manager.

Memphis has provided me the unique opportunity to meet people from diverse fields and backgrounds. I spend my time serving in various nonprofits and through memberships in organizations like Embark at New Memphis Institute. Living in Memphis allows me to engage in my passions of the inner city, sports, and people. I am constantly inspired by the rich history and soulful atmosphere of Memphis.

What can you find in Memphis that you can’t find anywhere else? In Memphis, you find awesome historical museums that distinctively retell the history of critical events that have taken place in our past. The Stax, Rock ‘n’ Soul, Brooks and Civil Rights Museum all tell their particular stories with an emphasis on the contribution of Memphis and its original blend of art and soul.

What would be your ideal Saturday in Memphis? An ideal Saturday would be going to Shelby Farms Park with my son, allowing him to run wild in the play area. He is not old enough to ride the horses yet, but soon we will go to ride the horse trail. We both love hanging out at Shelby Farms and being able to walk around the lake or paddle in the boats. Shelby Farms Park has so many things to do and it is enormous! Every time we go, we make the most of it.

What do you like most about your job? What I like most about soMEMPHIS is carrying out our purpose through T-shirts, events and other forms of gathering. We seek to unite and inform people about the city that they live in. You can see what we’re up to at somemphis.com.

Greatest opportunity for Memphis? I think the greatest opportunity for Memphis is to do what big cities do, but in a small city way. I come from a big city and sometimes I feel as though it is too big. In Memphis, I get to do the same things that I can do in a big city, but without the hassle.

Favorite Memphis personality? My favorite Memphis personality is the singing woman/man. I have never seen so many people willing to sing and express their love for music like I see a lot of people here willing to do. It is like everyone in Memphis feels the music that has been played here or is playing here. Memphis is a lively city and whether you are at a festival or walking downtown, you can always hear the beat of the city. Music is clearly in the culture, atmosphere, and people.

First memory of Memphis? Prior to moving to Memphis, the only memory I had of the city was coming here as a varsity college basketball player to defeat the Lady Tigers on their home court. Although the records on the court are even now, Memphis, as a city, has won me over.

PROPERTY SALES 74 74 17,458
MORTGAGES 93 93 20,128
BUILDING PERMITS 126 126 36,072
BANKRUPTCIES 63 63 11,227