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VOL. 130 | NO. 104 | Friday, May 29, 2015

Angela Copeland

Talent Takes the Wheel

ANGELA COPELAND | Special to The Daily News

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As the economy continues to improve, employers are beginning to think of what they can do to attract and retain the best talent. In fact, I was just asked for tips on this very topic by a local employer.

Indeed.com recently released an interesting new study, “The Talent Driven Economy: Emerging Interests of Today’s Job Seeker.” The study notes that when the recession was at its worst in 2009, there was only one job available for every 6.2 unemployed job seekers. Those looking for a job were just happy to have one. Today, there’s one job available for every 1.7 unemployed job seekers.

This is great news, both for the unemployed and for the employed who have been waiting to move on to a new job for a few years.

Indeed’s report focuses on the interests of today’s job seekers, including the types of job searches that are growing and other influencing factors.

First, candidates want the option to work from home or to accommodate their lifestyles. This is in line with what I see in my coaching practice, where many job seekers would prefer part-time or “remote” opportunities. These positions allow the job seeker to prioritize their family or other personal interests.

Another insightful trend is that interest for health care positions is continuing to rise. But, the number of searches for health care jobs is still smaller than the number of positions available. This means that if you’re looking for a career change, health care is an option to consider.

They also found local trends that mirrored national themes. In Tennessee, "logistics" is the job search term that dominates. This is attributed to the presence of FedEx's headquarters, with an Amazon location nearby – paired with the Nissan, Volkswagen and General Motors Tennessee plants.

Interest in IT jobs continues to rise, but it now extends beyond the tech sector. In today’s environment, even non-technical companies rely on modern technology to do business. The study cites, “These candidates are in high demand and hard to find. Because they are needed across industries, companies of every kind are competing to attract tech-savvy talent.”

The positions with the top emerging searches include: digital marketing, health care administration, java and web developer, athletic trainer, talent acquisition, and instructional designer.

Indeed took note of three employers who are adjusting their strategies to accommodate today’s job seeker. Randstad Holdings, a large staffing organization, begins scouting out new talent before positions even exist, anticipating future employment opportunities. Kinsa, a health care startup, focuses on corporate culture in order to attract passionate candidates who want to make a difference in the world and add value to the lives of others. Tech firm Esri focuses on university recruiting and college internships to connect with technology professionals before they even walk across the graduation stage.

Job seekers should take note. As the economy recovers, the job market is adjusting in your favor. To maximize this advantage, consider a career in a field that’s growing – especially one with a shortage of competition.

Angela Copeland is CEO and founder of Copeland Coaching and can be reached at CopelandCoaching.com.

PROPERTY SALES 38 38 20,670
MORTGAGES 45 45 23,790
BUILDING PERMITS 187 187 42,781
BANKRUPTCIES 57 57 13,237