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VOL. 130 | NO. 145 | Tuesday, July 28, 2015
LYFE Kitchen, 5 Spot Seek Approval for New Signage
By Amos Maki
Two Downtown businesses, including the Chisca Hotel, are seeking approval from regulators for new external signs.

Proposed signage for LYFE Kitchen in the Chisca, 272 S. Main St.
(Downtown Memphis Commission Design Review Board)
Carlisle Corp. is asking the Downtown Memphis Commission’s Design Review Board to approve a new sign for a LYFE Kitchen restaurant at the Chisca, 272 S. Main St., which the Memphis-based company is redeveloping into apartments and some commercial space.
The north-facing sign would read “LYFE Kitchen Love Your Food Everyday” and sit atop the Chisca.
Last year, Carlisle Corp. made a significant investment in LYFE Kitchen, a fast-casual restaurant chain focused on healthy meals, and moved the company’s headquarters to Memphis. Carlisle is opening another LYFE Kitchen at Poplar Avenue and Ridgeway Road in East Memphis.
While the Central Business Improvement District sign code limits rooftop signs to the Ballpark District and Peabody Place Entertainment District, DMC staff is recommending approval, stating a sign is appropriate given the height of the Chisca, historic precedent for a similar sign at the building and because the original rooftop sign frame is still intact.

Proposed signage for The 5 Stop, 84 G.E. Patterson Ave.
(Downtown Memphis Commission Design Review Board)
The 5 Spot, the restaurant attached to the back side of Ernestine & Hazel’s, is also seeking approval for a new sign.
Bud Chittom has applied for a 12-foot-tall sign to be placed on the south side of the building at 84 G.E. Patterson Ave. The sign incorporates exposed neon, which DMC staff said is “encouraged and historically appropriate” within the South Main Historic Arts District.
In addition to the Design Review Board, Chittom will also need approval from the Memphis Landmarks Commission and the city’s Engineering Division before he installs the sign.
The Design Review Board meets Wednesday, Aug. 5, at 4 p.m. in the DMC’s office, 114 N. Main St.