VOL. 130 | NO. 14 | Thursday, January 22, 2015
Iberiabank opens new Memphis branch Monday
By Andy Meek
Iberiabank is opening a new branch in Memphis on Monday.
The bank’s new Medical Center location at 1296 Union Ave., across from Methodist Hospital, will expand its footprint to Union Avenue and will serve commercial, private banking, medical banking and consumer clients.
The bank also says the new location’s design will be unique to the Iberiabank brand. It will, for example, eliminate traditional teller lines and feature a concierge-style atmosphere.
In the traditional bank branch system, the center of activity tended to be so-called “teller row,” with the layout of the branch oriented to draw the customer traffic and attention to the tellers. Concierge-style branches tend to revolve more around a bank employee greeting the customer and taking them wherever they need.
Iberiabank assistant vice president M. Grant Harrison will lead the new Medical Center office as branch manager.