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VOL. 130 | NO. 70 | Friday, April 10, 2015

Angela Copeland

Updating Your Strategy

ANGELA COPELAND | Special to The Daily News

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When it comes to job searching, one thing’s for sure. Times have changed. Over the past 20 years, the process for getting a job has been transformed. Most companies require you to apply online, and some even interview you via video chat.

This process can be one of the most maddening things job seekers experience, especially if they haven’t looked for a job for many years. It can be both discouraging and disheartening. I empathize that this process has become increasingly difficult and often inefficient.

Since you can’t change the process, what can you do to influence your results? The best place to start is by updating your strategy.

First, your online presence will influence a company’s decision to hire you. Even though you don’t list your social media on your application, the hiring manager can and will Google you. They will look through your LinkedIn and other sites such as Facebook, Twitter and Instagram. Be engaged and responsible in your approach in order to leave the best impression.

Consider creating a personal website. This site should contain information from your resume, and a few personal highlights. It’s also a great idea to showcase your work in a portfolio section – or to share personal endorsements you have received.

Update your resume. You don’t need to include every job you’ve ever had. If you’ve worked for 20 or more years, you can display the last 10 to 15 to provide your relevant experience. To shave a few years off your age, use an updated e-mail address like Gmail and drop your college graduation year.

Plan to look for a new job every three to five years. The era of working 30 years for the same company before you retire is gone. In order to build stability, you need a diversity of experience and a far-reaching network.

When you do look, be creative. Human resources will instruct you to apply online. Go through this process in order to check the box. Then, look for another way to apply. Perhaps you have a friend who works for the company that could walk your resume to the hiring manager. Maybe you can e-mail the hiring manager directly. The online process alone is unlikely to produce any tangible results.

Don’t expect to be paid a certain salary just because you have a particular degree or have earned that amount before. The market is competitive. Your next paycheck will truly be based on the current market value – higher or lower. Stay up to date on your career’s current value by visiting sites like Glassdoor.com and Salary.com.

But, above everything else, spend time networking. It’s the fastest and easiest way to find a job. Network with people inside and outside of your direct field. Expand to areas outside of your current city. Today’s job market changes quickly. The best way to be prepared is to have options – built from a broad professional network and from diverse work experience.

Angela Copeland is CEO and founder of Copeland Coaching and can be reached at CopelandCoaching.com.

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