VOL. 129 | NO. 54 | Wednesday, March 19, 2014
Memphis Rewrites Soul Classic to Promote Federal Health Care
By Andy Meek
A classic soul song from the late 1970s has been tweaked as part of a City of Memphis campaign designed to encourage people to enroll in the new federal health insurance marketplace.
The Memphis Music Foundation helped acquire the rights to the song "Come Go With Me" from Warner-Chappell Records. The lyrics include the line “Come on and go with me, come on over to my place,” and the song has been re-recorded for the Memphis effort to say “Come on in to the marketplace.”
Memphis musician Will Graves sings the tune and plays keyboard. T.O. Crivens plays lead guitar and helped produce the recording, and a video is being distributed via social media that features shots from around Memphis as a way to encourage people to sign up.
Local videographer and musician Justin Elliott Thompson handled the video work, and 30-second and 60-second commercials featuring the song, with a voic eover by Memphis Mayor A C Wharton JR. – are being shared on social media and will be shared by several on-air personalities thanks to a partnership with Clear Channel Communications, according to the city.
"You may be in college or self-employed - the marketplace is where you enroll," Graves sings. "Visit healthcare.gov or call them on the phone, if you're 18 to 64 years old."
The song is being released on Wednesday, March 18. Wharton will appear on WREG's "Live at 9" morning show to talk about it, and according to the city the White House has been informed and will be sharing the city's tune with its social media team.