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VOL. 129 | NO. 49 | Wednesday, March 12, 2014

Frierson Joins T-Shirt Champions as Art Director

By Kate Simone

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Nikki Frierson has joined T-Shirt Champions as art director, where she will oversee the planning and creation of all T-shirt art produced by the company’s graphic design team. Frierson is also currently involved in Leadership Memphis’ FastTrack program, an initiative that teaches emerging, high-profile leaders personal leadership skills and knowledge of the community.


Hometown: Oxford, Miss.

Experience: BFA in graphic design from the University of Southern Mississippi, eight years’ experience in screen printing.

Family: Husband, Joey Frierson; mom, Dawn McClurkin; dad, Doug McClurkin; sister, Ellen McClurkin; and a little one on the way!

Favorite quote: “Perspective is everything!”

Favorite movie: “A League of Their Own”

The sports teams you root for: Ole Miss Rebels, New Orleans Saints

What’s playing on your stereo right now? Anything country

Activities you enjoy outside of work: Playing with my dogs, painting, photography and any kind of sports.

Who has had the greatest influence on you and why? My greatest influence of all has definitely been my mother. She has the best heart and outlook on life, but she also taught me to never just “lie down” and to always stand up for myself and what I believe is right. She also taught me to always look at the other side of every situation. My mother taught me never to settle because there is always something bigger and better somewhere.

What attracted you to T-Shirt Champions? I have been in the screen-printing business for a long time, but prior to T-Shirt Champions, my experience had been on a much smaller scale. Joining T-Shirt Champions gave me the opportunity to do not only what I’m good at, but also what I love to do, on a much larger scale.

What are your goals in your new role? My goal as the new art director is to make the department and the artists within it as efficient as possible. I want to utilize all of the great talent that we have here at T-Shirt Champions to produce the best artwork in the Mid-South.

What do you consider your greatest accomplishment? My greatest accomplishment thus far, when it comes to work, is becoming art director at such a young age.

What do you most enjoy about your work? I love that fact that it changes every day. There is always a new piece of artwork or a new puzzle that has to be solved. I get to work with some of the most creative and talented people I have ever met, and I am constantly growing as an artist because of them.

If you could give one piece of advice to young people, what would it be? Never stop trying, and never settle for less than your dreams.



Marissa Croft has joined T-Shirt Champions as manager of communications, administering content for all external communication, including social media accounts and the company’s blog and newsletter, and assisting in marketing and advertising. Croft previously was social media coordinator at The Pet Hospitals.

Colby Bowen has been promoted to sales manager at T-Shirt Champion. Bowen joined the company in 2008 and most recently served as a customer care executive. In his new role, he will provide customer support to large accounts, manage event product sales and foster business relationships.

Jim Atkinson has been promoted to director of planning and administration for the city of Lakeland. Atkinson has been with the city since 2005 as planning director. In his new role, he will manage the planning department and oversee code enforcement, permitting, inspections, GIS and general administration.

Jeffrey Lappin has joined LifeLinc Nursing as senior health care recruiter. Lappin comes to the staffing and placement company with more than 25 years of military service, most recently as a transition manager for military personnel at the Navy Military Personnel Command.

Leandra Urrutia, a Memphis College of Art associate professor and department head of ceramics, has been awarded Metropolitan Bank’s Emmett O’Ryan Award for Artistic Inspiration. The award is given annually to a visual artist for an original creation that bears promise for future artistic significance.

Creative Aging has elected its 2014 officers and two new members of its board of directors. Officers include James Seacat, chair; Cathy Ainsworth, vice chair; Barbara Sysak, vice president of marketing and development; Randy Wright, treasurer; and Ronda Cloud, secretary. New board members are Maria Lensing, vice president of AT&T’s Signature Client group, and Lee Meyers, corporate director of marketing and communications for Methodist Le Bonheur Healthcare.

Inferno has been awarded five Gold ADDY Awards and one Silver ADDY Award in the American Advertising Federation Memphis chapter’s 2014 awards. Additionally, the firm was awarded a Silver ADDY and a Bronze ADDY from the American Advertising Federation of Northeast Arkansas.

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