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VOL. 129 | NO. 118 | Wednesday, June 18, 2014

Busby Joins Howell Marketing as Social Media Manager

By Kate Simone

Print | Front Page | Email this story | Email reporter | Comments ()

Lisa Busby has joined Howell Marketing Strategies LLC as a social media manager, handling the social media marketing for several accounts. Busby’s background includes experience in the business, media and nonprofit sectors – including past roles as a radio news reporter and writer, and as a print editor in the national headquarters for the Fraternal Order of Police.


Hometown: Memphis

Family: John Busby, husband; J.C. Busby, 15-year-old son; Clay Busby, 12-year-old son

Favorite quote: “Life is too short to be taken seriously.” – Oscar Wilde

What’s playing on your stereo right now? I love the fact that you asked what’s on my “stereo.” It conjures up great memories of listening to records and the radio from my 6-foot-long stereo-cabinet when I was growing up. My music is constantly rotating, but currently in my car’s CD player is REM, Sonic Youth, Elvis, the “American Hustle” soundtrack, Beastie Boys and Blondie. I also listen to Sirius Radio’s 1st Wave channel tons.

Activities you enjoy outside of work: Shopping, traveling and listening to my husband’s band, Shufflegrit

What talent do you wish you had? I wish I had a killer solo voice. Right now, I’d just kill people if I sang a solo! Being a front-girl for a band would rock!

What attracted you to Howell Marketing Strategies? From the first time I met Amy Howell several years ago, I knew I wanted to work for her. After reading her book, “Women in High Gear,” I was reminded of that fact. I like the fact that she is a strong, intelligent, ethical leader and runs a business of the same nature. Getting to work with her while utilizing my love for all things media, marketing and public relations related is a dream for me!

What are your goals in your new role? I want to continue to boost our clients’ businesses in whatever directions they desire. Social media offers great tools, but takes a lot of time to be utilized correctly. My goal is to use my expertise to help businesses grow in their fields of expertise. I want to take what becomes just another “to do” off a business owners’/managers’ list so they can concentrate on the thousands of other responsibilities that come along with running a business.

If you could give one piece of advice to young people, what would it be? Be polite, and don’t “burn bridges.” Don’t burn bridges, either; that’s not good. Work hard and give people the benefit of the doubt at first. Don’t let others take advantage of your time, but accept that you need to spend some time earning respect. Be confident but not arrogant. Some rules are made to be broken, such as giving ONE piece of advice to young people.

Barbara Gray, assistant principal at Northaven Elementary School, has been elected president of the Tennessee Education Association. Gray has been a teacher in Shelby County since 1972 and served as TEA’s vice president for four years. Other Memphis-area educators elected to TEA leadership positions include Dennis Kimbrough, elected to the TEA board of directors, and Sammy Jobe, elected West Tennessee member of the Tennessee Consolidated Retirement System board of trustees.




Mildred Holt has been promoted to membership manager at WKNO Public Broadcasting, having previously served as WKNO membership coordinator for nearly 19 years. In her new role, Holt will lead the station’s membership team, overseeing fundraising and donor relations.

Louis P. Britt III and Herbert E. Gerson, attorneys in FordHarrison LLP’s Memphis office, have been named leading individuals in labor and employment law in the 2014 edition of Chambers USA: America’s Leading Lawyers for Business. In addition, Chambers named Gerson an eminent practitioner.

Mary Catherine Banister and Sarah Burgess have joined Obsidian Public Relations as account assistants, providing tactical client support to the firm’s senior-level managers. Banister recently graduated from Auburn University and previously worked as an intern and account manager for createTWO Public Relations, Marketing and Design. Burgess began at Obsidian as a summer Level 2 intern in 2013 and recently graduated from Mississippi State University.

Four attorneys from Bass, Berry & Sims PLC’s Memphis office have been ranked in the 2014 edition of Chambers USA: America’s Leading Lawyers for Business as leading practitioners in their practice areas: Brook Lathram, John Speer, Richard R. Spore III and John A. Stemmler.

Girls Inc. has named its 2014 Celebration Luncheon award recipients: Terri Clarke and DJ Watson, coordinators of Women Run Walk Memphis, Strong Award; Meri Armour, president and CEO of Le Bonheur Children’s Hospital, Smart Award; and Leigh Anne Tuohy, founder of the Making It Happen Foundation, Bold Award.

SRVS has been awarded the four-year national Person-Centered Excellence Accreditation from CQL, The Council on Quality and Leadership. Accreditation was based on the agency showing proficiency in basic assurances, personal outcome measures and person-centered excellence.

PROPERTY SALES 51 180 16,377
MORTGAGES 21 57 10,144
BUILDING PERMITS 103 665 39,209
BANKRUPTCIES 31 107 7,704