Midtown Fresh Market to Open in August

By Amos Maki

The Fresh Market has set an opening date for its new Midtown store.

The new store at 2145 Union Ave. will open Wednesday, Aug. 13. Doors will open at 8 a.m. and grand opening activities will include chef demonstrations, food sampling throughout the store and drawings for The Fresh Market gift cards. A sample-sized bag of the company’s gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers.

The new store, located at the site of the former Ike’s store at Union and Cooper Street, will house over 23,400 square feet of culinary items, including a bakery, a full-service meat counter, a wide selection of ready-to-serve entrées, fresh seafood, imported and domestic cheeses and produce, including a large organic selection.

The Fresh Market said in a statement that the store would employ around 90 people and that it would partner with Mid-South Food Bank to provide regular donations of food.

The Fresh Market has been hard at work transforming the former Ike’s into one of its upscale stores. Redevelopment plans included removing the existing asphalt drive-thru along the building’s west side and replacing it with sidewalk areas. The grocer also proposed adding more sidewalk space and creating new parking spaces where the gas pumps and canopy once stood and converting the Ike’s drive-thru canopy into retail space.

Meanwhile, Kroger has completed the demolition of the nearby Belvedere Apartments tower to make way for a major expansion and renovation of its existing Union Avenue store.