VOL. 129 | NO. 137 | Wednesday, July 16, 2014
RedRover Tweaks Name, Refreshes Logo
By Andy Meek
RedRover Sales & Market Strategy, an 8-year-old sales training and coaching, marketing and PR agency, has decided to update its brand and tweak its name.
The new logo – which includes a blend of boldfaced and regular lettering, combined with the company name in capital letters to embody strength and purpose – is part of the agency’s #RoverRefresh campaign, launched during what’s proven to be a big year of growth and expansion of service for the agency. That campaign also includes a contest for local startup companies, which will be announced this afternoon, and there will also be social media activities that invite the public to participate in the logo launch.
Besides the logo update, the firm also has added a single word – “strategy” – to its name. CEO and founder Lori Turner-Wilson says it’s a truer reflection of where the firm is now and where it’s heading.
“This agency is hyper-focused on building strategies, grounded in research, that accomplish growth and measurable results for clients,” she said.
It’s another milestone for what began as a two-person venture in Bartlett. RedRover eventually joined the Emerge Memphis startup accelerator program and now has a 16-person staff and stable of clients in its target market of midsized businesses.