VOL. 129 | NO. 37 | Monday, February 24, 2014
Liberty Bowl, AutoZone Extend Sponsorship Deal
MEMPHIS (AP) – The Liberty Bowl has extended its title sponsorship deal with AutoZone through the 2019 season.
Liberty Bowl officials announced the agreement Friday.
AutoZone has been one of the Liberty Bowl sponsors for 20 years and has served as the game's title sponsor since 2004.
The Liberty Bowl will be celebrating its 56th year in 2014, making it the seventh-oldest college football game. The Liberty Bowl has partnership agreements with the Southeastern Conference and Big 12 that run through 2019.
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