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VOL. 129 | NO. 152 | Wednesday, August 6, 2014

American Marketing Association Memphis Chapter Preps for New Events

By Andy Meek

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The Memphis chapter of the American Marketing Association is gearing up to be a hub of new networking and educational opportunities for local marketing professionals in the city.

Along with the finalization of its Memphis charter, the organization has elected a new board of directors packed with experienced marketing leaders from the area. The chapter also plans to offer “unexpected, unique and creative” benefits to help it stand out from traditional professional organizations.

Its new series of professional development and networking initiatives, for example, gets underway this week with a presentation Thursday, Aug. 7, featuring local restaurateur Taylor Berger. During a lunch event at EmergeMemphis, he’ll talk about how he applied his guerilla marketing experience to rally community support for the Tennessee Brewery as demolition of the property appeared to loom.

Berger and other supporters organized Brewery Untapped, a “temporary activation project” intended to show how the brewery didn’t have to be at the mercy of whether or not a large-scale redevelopment plan would emerge.

Untapped organizers brought things like food trucks and a beer garden to the space to give it a community festival-type atmosphere, and in recent days a representative of the property’s ownership said a deal has been reached to purchase the brewery, sparing it from demolition.

“The AMA Memphis Board is excited to be bringing this new organization to Memphis.”

–Lori Turner-Wilson

Berger has most recently been associated with the Tamp & Tap, Chiwawa and YoLo concepts. His AMA Memphis event is titled “How Guerilla Marketing Revived the Tennessee Brewery” and is intended to both give attendees an overview of the marketing tactics there, as well as insight into how they can apply similar principles to their own projects.

The luncheon is free for AMA members, $15 for pre-registered non-members or $20 at the door. Reservations are encouraged for a guaranteed spot, and the presentation will be followed by a question-and-answer session with fellow organizers of Brewery Untapped.

The executive committee of AMA Memphis includes Lori Turner-Wilson and Melissa Thomson of RedRover Sales & Marketing Strategy as president and president-elect, respectively; Lori Huffstutler of DoubleTree by Hilton Memphis East as secretary/historian; and Ryan Rodenhauser of FedEx as treasurer.

“The AMA Memphis Board is excited to be bringing this new organization to Memphis,” Turner-Wilson said. “We’re offering the power of the AMA’s extensive national resources – from conferences, to webinars, to white papers and research – combined with trending marketing topics presented by our city’s most dynamic executives. We are just a few members shy of earning our official chapter status and have a bevy of events planned for the year that will make AMA Memphis one of the most sought-after marketing membership organizations in the city.”

Other AMA Memphis membership benefits include monthly chapter luncheons featuring engaging speakers, quarterly professional networking opportunities, access to regional and national AMA conferences and more.

AMA has more than 30,000 members who work, teach and study in the field of marketing. The local chapter has almost 40 members today, and the plan is to grow that to at least 75 over the next year.

Businesses currently represented among the membership include Hnedak Bobo Group, Oden, Prodigi Arts, Medtronic and more.

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