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VOL. 129 | NO. 69 | Wednesday, April 9, 2014

New Digital Pet Magazine Launches

By Andy Meek

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The number of new digital media outlets launching in Memphis keeps getting bigger. The newest addition is Bluff City Bark, a venture billing itself as Memphis’ first digital pet magazine. The first issue was published a few days ago, and the cover features Jeff Fioranelli, owner of Buckley’s restaurant, photographed with his two dogs, Teddy and Sam.

Bluff City Bark, a venture billing itself as Memphis’ first digital pet magazine, launched recently. The cover features Jeff Fioranelli, owner of Buckley’s restaurant.

(Submitted Photo)

A launch party for the new magazine is happening April 12 at Newby’s at 5 p.m. Right now, the operation is a product of two – Katey McCabe and primary writer Tiffany Warmbrod, with a few more writers looking to get added to the mix soon.

“We, as a city, have never really had an all-encompassing outlet for the pet lover community,” McCabe said, by way of explaining the magazine’s goal. “The goal of Bluff City Bark is to educate the community on pet-related questions or concerns as well as happenings around the city.”

The plan right now is for the magazine’s content to include lots of how-to’s, training information, details about pet-friendly events around town, rescue stories, seasonal information and more. The pair behind Bluff City Bark decided to launch it now, thinking that spring is a prime time for things like outdoor activities, festivals and other individual and community events – plus, naturally, it’s a time when more people are getting out and about with their pets.

The magazine, available at bluffcitybark.com, plans to go after pet owners as well as non-pet owners in building an audience. Non-pet owners, the thinking goes, might still find beneficial information within the magazine toward making a decision about a pet.

McCabe said she and her husband have provided initial funding for the magazine, and to keep the operation running and fund other plans for it down the line, the magazine will be funded with a mix of subscriptions and ad revenue.

The magazine comes out six times a year at www.bluffcitybark.com.

“Bluff City Bark is a pet magazine from Memphis pet lovers to Memphis pet lovers,” reads a welcome letter to readers in the first issue. “We want to promote healthy animal care, animal rescues, animal welfare, and much, much more.”

The magazine’s launch, meanwhile, comes on the heels of other new local digital publications whose first issues have landed in recent weeks.

They include outlets like High Ground News, which aims to produce uplifting and somewhat educational content. In an introductory note to readers, High Ground’s managing editor Anna Mullins wrote that the venture will bring “alternative news on moving the city forward, emerging solutions to our urban problems, and the bright spots of creativity and development” in addition to “creating new narratives that document the transformation and growth on the Bluff.”

Another recent addition to the digital media lineup is theGRIND, whose editor-in-chief Kendra Lyons told The Daily News that it’s focused on celebrating what Memphis has to offer, recognizing exceptional Memphians and bringing controversial issues to light.

The magazine was launched by a team from Rhodes. Like High Ground, theGRIND includes a familiar mix of standard features like news stories, spotlights on businesses, event run-downs and profiles of Memphians.

Lyons said she wanted to start the magazine after realizing she had a large group of friends who wanted to stay in Memphis, and theGRIND would give those people something to read, do and plan for.

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