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VOL. 7 | NO. 15 | Saturday, April 5, 2014

MAAR’s New MLS System Designed for Mobile Users

By Amos Maki

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The Memphis Area Association of Realtors had a system that allowed members to access its Multiple Listing Service on mobile devices, but users sometimes had to jump through sizable hoops to connect with the system while in the field.

That should all change in mid-April as MAAR launches a new MLS system, one that will allow access to it from a broad range of cell phones and tablets.

“I think one of the greatest things about it I’ve seen so far is that it’s platform-neutral,” said Thomas Murphree, owner of Birch Tree Realty Resources Inc. and president-elect of MAAR. “Everyone is using something different so we wanted something we could use on any platform.”

Paragon training specialist Gary Arnett conducts a seminar at a recent education seminar at the Memphis Area Association of Realtors headquarters in East Memphis.

(Memphis News/Andrew J. Breig)

Murphree said the new mobile-friendly MLS system will be a significant benefit for members, who often spend a lot of their time in the field.

“It gets us all mobile, which we’ve always wanted to do,” said Murphree. “We’ve had those platforms in the past but they might not have worked on one product or another.”

The conversion to a new MLS system is one of several major changes MAAR is undertaking this year. The association is also launching a new and improved MAARdata, a property record system available only to MAAR members, and will renovate its headquarters at 6393 Poplar Ave. in East Memphis.

The new MLS and MAARdata systems will be crucial tools for MAAR members, who have been attending training courses on the new system.

The MLS allows brokers to share information on properties they have listed and invite other brokers to cooperate in their sale in exchange for compensation if they produce the buyer. Sellers benefit by increased exposure to their property. Buyers benefit because they can obtain information about all MLS-listed properties while working with only one broker.

MAAR moved to a different vendor for the new MLS system, using Black Knight instead of Core Logic.

“The system wasn’t designed with the mobile user in mind,” said MAAR president Greg Glosson. “This system is much-more mobile friendly. It makes perfect sense for us to have a system that allows our members to have immediate access to our information.”

New MLS and MAARdata systems will be crucial tools for MAAR members, who have been attending training courses on the new system.

(Memphis News/Andrew J. Breig)

MAARdata, a system MAAR developed to enhance the MLS, aggregates appraiser data, public records and MLS records.

“We take all of that data and scrub it, make sure it all matches,” Murphree said. “I believe this gives us the most reliable information our members can rely on.”

MAARdata will be linked with the MLS, providing a virtual one-stop shop for MAAR members.

“It simply makes it easier for the Realtor member to access that information instead of having to go to another website to access it there, and it makes sure our members have very accurate information,” Murphree said.

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