Jason Doty, formerly the executive pastry chef and baker for Bluff City Coffee, is opening Crust & Crumb Bakery Nov. 1 at 1620 Madison Ave., inside the Cash Saver grocery that is under renovation now.
As of mid-day Friday, Oct. 4, he had a handshake agreement in place and was anticipating signing a 5-year lease for the space later in the day. Crust & Crumb will be a full-service wholesale and retail bakery with catering and special events available.
Doty told The Daily News he wanted to launch his own operation after wanting to do more while at Bluff City. Crust & Crumb will be open seven days a week, and Doty is, to put it mildly, a big fan of the grocery store into which he’s moving.
“Midtown is a unique creature, and this is definitely Midtown’s grocery store,” he said.
One of the things he fell in love with at the space is the oven. It’s the store’s original large oven, with five racks that rotate and “makes the prettiest bread you’ve ever seen in your life.”
“I put my bread in there for the first time to make a test batch, and I’ve never seen bread look so amazing,” he said. “We’re also going to have a full deli, breads by the loaf or slice, cakes, pies, gourmet sandwiches – we’ll have it all. We’ll be incorporating food that’s popular with the demographic there, so it will have great local products besides just mine.
“Part of this whole thing is to bring good food to our community. I try to use better ingredients that are good for peoples’ bodies. I’m offering, for example, a new line of vegan and gluten-free bread and healthier pastries. I feel like this will have a great concern for what the community’s health needs are.”