Bleu Hosts Launch Party Nov. 18 for New Timberlake Drink Brands

By Andy Meek


Concertgoers who attend Justin Timberlake’s Memphis show Nov. 18 can also take part in the launch of Timberlake’s new drink brands that day.

Bleu Restaurant & Lounge is the first location in Tennessee that will carry Timberlake’s new 901 Tequila “Anejo” and “Reposado" brands, and Bleu is making them available for the first time on the night of the Memphis stop on Timberlake’s 20/20 World Experience Tour.

That party will mark the first availability in Tennessee of the two new 901 brands.

Timberlake is performing at 8 p.m. at FedExForum Nov. 18. Before the concert, the public is invited to head to Bleu and ask for a VIP wrist band for the 901 Tequila after party.

Bleu's after party bash for the drink brand’s debut will feature 901 Tequila drink specials, door prizes and a DJ.

The restaurant is the first in the Southeast to host a launch party for the new brands, and it’s the first location in the state to carry all three 901 Tequila labels – “Silver,” “Anejo” and “Reposado.”

Timberlake is the co-founder of 901 Tequila.