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VOL. 128 | NO. 214 | Friday, November 1, 2013

Workshop Will Outline Growth Principles for Business

By Andy Meek

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It’s a natural impulse for a business owner to want to grow the business. That desire, in fact, is practically a requirement for an entrepreneur who wants his company to stick around tomorrow and who wants to do more than tread water today.

The question is how to achieve that growth. A one-day workshop in Memphis next month – which also happens to be a month in which Global Entrepreneurship Week is being celebrated around the world – will present attendees with a framework they can use to lay out a plan for growth and to keep themselves accountable to that plan along the way.

The “Mastering the Rockefeller Habits” workshop happens Nov. 7 from 8:30 a.m. to 5 p.m. It’s sponsored in part by The Daily News, and it will help business leaders figure out how to take their companies to the next level.

“We think, for our clients, everybody is focused on how to grow their businesses,” said Frank Lamanna, a principal with Decosimo Certified Public Accountants. “Everybody wants to, but sometimes it’s easy to lose focus on what’s important on how to achieve that.”

Decosimo, along with First Alliance Bank, are two additional sponsors of the workshop, which will be led by author, business coach and strategy expert Michael Synk at the Fogelman Executive Center at the University of Memphis.

At the “Mastering the Rockefeller Habits” workshop, attendees will learn about ingredients for growth in 2014 including how to draft key elements of a strategy so that they’re poised for top-line growth; how to build or review a brand promise and tune it for success; how to find cash in a company; how to determine if they have the right people in the right seats at their company; and several other important goals.

“To go to something like this, for eight hours, and come away with a plan to grow your business – a concrete road map and plan – that’s valuable,” Lamanna said. “Michael helps businesses prioritize things to tackle, and you’ll walk away with a mechanism to be held accountable.”


Hunt Campbell, president and CEO of First Alliance Bank, said First Alliance too is co-sponsoring the workshop because of its potential to add value to small-business owners.

“Michael has a great deal of experience working with small businesses, and he brings an accountability piece to the table,” Campbell said.

Synk has spent the last decade as a business educator, coach and consultant. He also is certified by Gazelles International to teach a strategic planning model popularized by the book “Mastering the Rockefeller Habits” and offered through Gazelles International. It refers to the key decisions that leadership teams have to get right in order to grow.

Participants will get a copy of the book “Mastering the Rockefeller Habits,” by Verne Harnish, as well as printed workshop tools and worksheets and a two hour follow-up coaching session. Greater Memphis Chamber members will have the opportunity to get special pricing, and alumni attendees get a free seat if they bring three additional team members with them.

To learn more, visit http://mrhworkshopmemphis.eventbrite.com/, call 488-8172 or emailmsynk@in-synk.com.

PROPERTY SALES 69 357 17,741
MORTGAGES 66 403 20,438
BUILDING PERMITS 208 696 36,641
BANKRUPTCIES 52 210 11,374