Kroger Announces Changes to Whitehaven Store

By Bill Dries

The latest upgrade of a Kroger supermarket in Memphis to be announced by the grocery giant’s Delta Division will be the Whitehaven store at 1212 E. Shelby Drive.

The Kroger Delta Division is announcing a renovation of the Whitehaven store, 1212 E. Shelby Drive. It’s the latest upgrade for Kroger stores in the Memphis area.

(Daily News File Photo: Lance Murphey)

The long-time fixture in the Whitehaven business community is the latest site of a renovation roll out by the Delta Division.

The division announced last year it intends to spend $50 million this year and another $50 million over the next three to five years to upgrade, renovate and even replace some stores in the Memphis area.

Delta Division, which operates 115 grocery stores and 70 fuel centers in five states, recently opened its renovated store at Poplar Avenue and Highland Street in the Poplar Plaza shopping center.

A first quarter 2014 renovation of the Kroger at Poplar Avenue and Cleveland Street in Crosstown will include a new pharmacy as part of $2 million in improvements.

The Union Avenue Kroger in Midtown will be rebuilt as a new store on an expanded parcel of real estate that has long been the site of a supermarket in the area from Seessel’s to Schnucks and now Kroger.

Delta Division president Tim Brown and Memphis City Council member Harold Collins will be at the Whitehaven store for the Thursday, May 23, announcement.

Brown told members of the Memphis Rotary Club Tuesday that the Delta Division recently broke ground on a new Southaven store just across the state line.

“Recently we decided we need to break out of the pack,” Brown told the group of 80 meeting at the University Club. “We have a huge plan to really revitalize our stores in Memphis.”

Collins is emphasizing the renovation as Whitehaven’s Main Street – Elvis Presley Boulevard – is getting a multi-year facelift of its own starting at Elvis Presley and Brooks Road and going south to Shelby Drive.

With the renovation have come other signs of new commercial growth including a satellite campus of Southwest Tennessee Community College and a new Holiday Inn.