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VOL. 128 | NO. 86 | Thursday, May 2, 2013

Siblings Behind Pop-Up Shop Plan

By Andy Meek

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Later this month, three independent retail shops that stretch from Oxford, Miss., to East Memphis will join forces Downtown for a one-day “pop-up shop” event that includes food and music.

Muddy’s Bake Shop and Oxford-based vinyl record store The End of All Music will bring some of their respective wares May 15 to Downtown clothing accessories store Hoot-Louise, at 109 G. E. Patterson Ave.

Visitors to the pop-up shop, which will run from noon to 7 p.m., will be able to get their hands on everything from pies, cupcakes and other treats from Muddy’s, new and used vinyl records from The End of All Music and new and vintage clothing and accessories from Hoot-Louise.

Anna Avant, the clothing store’s owner, is the sister of David Swider, a co-founder of the Oxford record shop. Also, both Avant’s store and Muddy’s, which was started and is run by Kat Gordon, are named in honor of their owners’ grandmothers.

The May 15 event, then, was probably always destined to happen at some point, Swider said.

“My sister has been wanting to kind of get together and do something like this for a long time,” said Swider, who before he opened his record store would visit Downtown and deejay at Avant’s store for South Main’s monthly Art Trolley Tour.

“When my store opened, I thought I should come and deejay and maybe sell some records. We took that idea one step further, and I was like, why don’t we just do a full-blown pop-up shop? I’ll bring quite a few records, and we’ll make a day out of it.”

Avant said Muddy’s joining the mix also was a natural fit, given the parallel inspiration for the two stores’ names.

“I’d been wanting to do a pop-up shop with David, and one day Kat just threw out the idea that it would be awesome for us to do an event together,” Avant said.

She said there will be music all day, food, lots to sell, and she’s especially keen to do something visually “big.” Maybe hard-to-miss displays in the windows, she said, so “people know something is definitely up.”

The End of All Music is housed in a storefront a few miles from Oxford’s Downtown Square. It’s stocked mainly with vinyl that fills up three rooms.

“Our store’s been open a little over a year, and now we’re kind of getting a grasp on how things work and I’m getting a little more time to be out of the shop,” Swider said. “This just fell into place so that I could come up there May 15. We’ve sold records outside the store before, but we’ve never done anything like this, where we’re going to set up in another store in another city. And we wanted to do it in May, when there’s already so much stuff going on in Memphis.”

He said his store is comparable to Goner Records and Shangri-La Records in Memphis. And, weather permitting, he expects at this point for the pop-up shop to include a kind of sidewalk sale component, so that there are things to do both inside and out.

“As far as what we’re going to be bringing to the event, we’ll have some rare Memphis stuff, Elvis records, Sun Studio stuff, that kind of thing,” Swider said. “We’ll also bring new stuff, like Fat Possum Records stuff and the new Iggy Pop record. So we’ll have a little bit of everything.”

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