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VOL. 128 | NO. 134 | Thursday, July 11, 2013

SEC Lifts Ban on Hedge Fund Advertising

MARCY GORDON | AP Business Writer

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WASHINGTON (AP) – For the first time, hedge funds will be allowed to advertise to the general public under a rule adopted Wednesday by federal regulators.

The Securities and Exchange Commission voted 4-1 to lift a decades-old ban that prevents hedge funds, private equity firms and other private investment managers from marketing their products to a wide audience.

Hedge funds are still allowed to sell securities only to an exclusive group of investors: those with a net worth of at least $1 million excluding their primary residence, or annual income of more than $200,000 in each of the two most recent years. About 7.4 percent of U.S. households have a net worth of $1 million or more.

The change, which takes effect in about 60 days, was mandated by legislation enacted last year. The law also makes it easier for small startup companies to raise capital without having to comply immediately with SEC reporting rules.

Hedge funds are investment pools that use complex trades to seek big returns. They command trillions of dollars in assets. The ban on general advertising has been in effect since 1933, during the Great Depression.

And on a 3-2 vote, the SEC advanced a separate rule that would require companies selling shares of hedge funds or other private investments to notify the agency 15 days before a sale and also after the sale is completed.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 68 68 11,188
MORTGAGES 74 74 13,977
FORECLOSURE NOTICES 0 0 2,278
BUILDING PERMITS 146 146 24,180
BANKRUPTCIES 77 77 8,509
BUSINESS LICENSES 23 23 3,794
UTILITY CONNECTIONS 137 137 13,594
MARRIAGE LICENSES 35 35 3,066

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