Scripps Networks Loses Domain Name Battle – Again

Knoxville News Sentinel staff

What’s in a name? A lot, if it’s on the Internet, says Scripps Networks Interactive Inc.

For the second time in recent weeks, the Knoxville-based lifestyle media company has lost an effort to control a top level domain name.

Scripps most recently lost an “legal rights objection” filed against Google for use of the .diy domain name, according to Domain Name Wire, a trade publication for the domain name industry.

Scripps owns the home improvement cable channel DIY Network and for obvious reasons would like to control the use of .diy on the Web.

However, the panel that rules on domain name disputes determined that DIY is a generic term and “it is in practice impossible to run a business in do-it-yourself products without using the letters DIY in a wholly generic, descriptive way…,” Domain Name wire reported Monday.

Scripps previously lost a similar objection for use of the .food domain name.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.