Workshop Will Teach Business Fundamentals

By Andy Meek

Steve Jobs could do it. Fred Smith did it. So do the chief executives of businesses large and small, from retail to technology to medicine.

“How to see around the corner” is the title of a recent blog post by author, business coach and strategy expert Michael Synk.

It’s something all business owners want to be able to do, he writes.

“Stop wishing,” he continues. “There is a way to see around the corner. You don’t do it by taking classes from a mystic on how to be clairvoyant.”

It’s something that’s done by taking a deliberate series of steps – ones that Synk will walk through at a one-day workshop Thursday, April 25, at the University of Memphis.

Synk is bringing his “Mastering the Rockefeller Habits” workshop back to the University of Memphis this week to, as he did in the fall, once again help business owners figure out how to craft a focused growth plan.

He’ll show them the importance of having – and how to assemble – a “team of A players.” He’ll stress the importance of focusing on “moving rocks,” big, strategic things that impact a business in a fundamental way, how to execute a plan around those things, and a lot more.

The workshop will begin at 8:30 a.m. at the University of Memphis Holiday Inn and will finish by 5 p.m. The workshop is sponsored by The Daily News and the Web marketing and development firm Lunaweb.

As the title suggests, Synk will be teaching from the “Mastering the Rockefeller Habits Four Decisions” curriculum. That model is popularized by the “Mastering the Rockefeller Habits” book, is offered through Gazelles International and refers to the key decisions that leadership teams have to get right in order to grow.

Those decisions are focused around people, strategy, execution and cash.

“‘The Rockefeller Habits’ and the ‘One Page Strategic Plan’ continue to be at the heart of all the coaching work I do,” Synk said. “The spring workshop is one of the best ways to get an organization aligned, up to speed and moving forward.”

Synk’s background is centered around helping companies think in game-changing ways. He’s worked as a business educator, a coach and a consultant. He talks a lot about “alignment,” stressing that businesses and business owners need to keep their strategies, goals and actions aligned into a synchronized whole.

He’s written books like “How to Create Customers as Loyal as Norm Peterson: The Cheers Model of Marketing,” and he’s packed his concepts into the daylong workshop to help companies turn their goals for the future into a plan they can start executing today.

At the end of the day, attendees will leave in part with a baseline strategic plan. They’ll have simple actionable tools they can use to improve their businesses immediately, an executable quarterly plan for the next quarter and the balance of 2013 built with their team as well as a team talent review.

Attendees of the workshop also will get a copy of “Mastering the Rockefeller Habits” by Verne Harnish, printed workshop tools, Gazelles Growth Worksheets and a follow-up coaching session.