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VOL. 127 | NO. 206 | Monday, October 22, 2012

Leadership Academy Creates New Identity

By Andy Meek

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The Leadership Academy has a new identity.

The leadership- and talent-focused organization has rebranded itself as the New Memphis Institute.

An email the group sent out late Thursday, Oct. 18, spelled out the reason for the change and how the group envisions itself as – and is striving to be – the city’s “talent engine.”

“Thanks to you, our participants, alumni and community partners, our impact has extended well beyond the business of leadership,” the group wrote. “Now more than ever, Memphis needs talent. Our businesses need talent to thrive, our government needs talent to solve problems, our schools need talent to drive reform and our communities need talent to innovate and work for a better future.

“While our mission and programming will remain the same, the new name better represents the progress our programs and each of you bring about every day in our community. On behalf of the team and our board, thank you. With your help, we are forging a prosperous and vital new Memphis by recruiting, developing, activating and retaining talent.”

A celebration of the new identity happened Friday, Oct. 19, at a lunchtime event with Corky’s BBQ and Muddy’s cupcakes.

“Every great person, every great organization, every great city is trying to be better today than they were yesterday,” said Nancy Coffee, president and CEO of the New Memphis Institute. “Memphis is no different. New Memphis Institute is about that restless energy in pursuit of what’s possible.”

The group also now has a new Twitter presence, @theNewMemphis. Local agency Red Deluxe created the group’s new logo with input from alumni and local leaders.

Born out of the 1979 Memphis Jobs Conference, the group has been working to advance Memphis in various ways for several decades, and it counts more than 700 established executives in the city as alumni of its training. Among other facts about the organization, 10 of its Fellows were appointed to government roles in 2011.

“We have built a solid reputation as the talent engine for our city,” Coffee said. “New Memphis Institute better communicates the impact we’ve made, and continue to make on Memphis, and the transformation we see taking place each and every day through our dedicated participants and alumni.”

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