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VOL. 127 | NO. 103 | Friday, May 25, 2012

Memphis-Based EVS Harnesses the Cloud to Protect Businesses

By Andy Meek

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Electronic Vaulting Services, a Memphis-based technology company founded by Gayle Rose, has grown considerably since opening its doors in 2005.

EVS is a local cloud backup and data recovery firm that protects a lot of customer data – 1.4 petabytes worth, to be exact. To put that in perspective with a measurement that’s more familiar, there are 1 million gigabytes of data in 1 petabyte.

Rose, the company’s CEO, said the company – which employs 25 – today also is doing about three emergency restores for customers every day. And the need for the company’s services probably won’t be slowing down anytime soon.

Rose estimates a 30 to 50 percent growth is a natural increase in the amount of consumer data each year. Speaking of petabytes, Google already is processing more than two dozen petabytes of data – every day. Today, EVS also is protecting the data of clients around the world.

“One of the things we’ve been able to figure out how to do over the years is effectively service our clients that aren’t physically in Memphis or in this region,” Rose said. “So we’ve been able to scale our business and service customers around the globe. We are now backing up information from Canada, Ireland, Great Britain, China, Brazil, and then for a lot of businesses in the Southeast region, of course, but around the U.S., as well.

“We recognize that data is exploding in all businesses. We’re at a strategic advantage right now, because we have really grown up with this industry.”

The company has picked up a slew of awards in recent years, including being named in 2009 to Business TN magazine’s “Hot 100” list.

In 2011, EVS announced it’s now providing company-wide data backups for First Tennessee Bank. After deploying the company’s flagship product, EVS Intelligent Backup, to desktops across the bank’s 180 branches statewide, EVS began backing up the company’s desktops daily.

“This technology is as good as any I have ever seen,” said Bruce Livesay, executive vice president and chief information officer of First Horizon National Corporation, First Tennessee’s parent company.

One of the newest services EVS has rolled out is proactive customer cost control. The company watches a customer’s cost trends and notifies them if anything unusual is observed.

Data backup, meanwhile, is the company’s bread and butter.

“What we do is cloud backup – really taking business data from businesses into our data centers, into our cloud environment,” Rose said. “And we manage that, so from Point A to Point B, we will oftentimes, if the customer wants it, replicate their data to another site in another part of the country.

“So you get basically three levels of security. There’s data that’s protected on-site, then off-site and then out-of-region.”

EVS has assembled the infrastructure, data centers, IT expertise and business expertise to offer this service to businesses of any size.

“And that’s kind of one of the business advantages of going with a cloud provider,” Rose said. “You get to take advantage of all this expertise and infrastructure that exists. If you had to build it yourself, it would be very, very expensive.”

RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 0 133 1,342
MORTGAGES 0 131 1,047
FORECLOSURE NOTICES 0 19 170
BUILDING PERMITS 0 305 3,056
BANKRUPTCIES 0 118 736
BUSINESS LICENSES 0 53 329
UTILITY CONNECTIONS 0 0 0
MARRIAGE LICENSES 0 0 0