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VOL. 127 | NO. 42 | Thursday, March 1, 2012

Facebook Unveils New Ad Offerings to Lure Brands

BARBARA ORTUTAY | AP Technology Writer

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NEW YORK (AP) – Facebook is unveiling new advertising offerings designed to help the world's biggest brands spread their message on the world's largest online social network.

Facebook executives are outlining a vision to move from advertisements to stories. This means that messages and posts from brands will be integrated into users' news feeds rather than simply relegated to the right side of their page. That's only if the user has "liked" the particular brand's page.

Facebook was speaking to about 900 marketers at the American Museum of Natural History in New York on Wednesday.

Facebook did not talk about its upcoming initial public offering or financial updates because it is in a federally mandated quiet period.

Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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