VOL. 127 | NO. 9 | Friday, January 13, 2012
Ewing Signs New Lease In SE Memphis
By Sarah Baker
Ewing Moving Service Inc. & Storage is relocating its operations in Southeast Memphis for better efficiencies and more office space.
The Memphis-based moving and storage company has inked an 81,000-square-foot lease at 4006 Air Park St., owned by San Francisco-based ProLogis Inc.
Colliers International’s industrial team of Andy Cates, Preston Thomas and Mike Driscoll handled the transaction.
Ewing specializes in complete packing and warehouse storage for residential and commercial clients. Established in 1980 by Charles L. Ewing Sr., the company is headquartered at 4250 E. Shelby Drive, with an additional office in Nashville.
Ewing became the official Memphis distributor for 1-800-PACK-RAT in October, and the new space accommodates the growing popularity of mobile storage services, Ewing said. The new facility on Air Park also provides additional office, warehouse and break room space.
“We expanded to a warehouse where we could go three-high with our stacking containers, and Andy Cates found us the ideal place that helps us to right-size our business and stay in the industrial district in the airport area,” Ewing said. “As a matter of fact, you’ve got three of your major moving companies right there in the same area; United Van Lines, Mayflower and Ewing Moving Service are all within two miles of each other. The new space is much more conducive to what we do.”
Ewing plans to complete the move by Feb. 1.
• In other commercial leasing news, European Wax Center has signed a 1,380-square-foot lease in Erinway Shopping Center, 4856 Poplar Ave.
The Aventura, Fla.-based franchise has 160 locations nationwide, but this will be the first shop to open in Tennessee.
Gary Shanks, broker with The Shopping Center Group LLC, represented the tenant. Aaron Petree, vice president brokerage at Loeb Properties Inc., represented the landlord.
European Wax Center will fill the space formerly occupied by Mancia’s Inc., to the west of Erinway’s new Macadvantage store. Libsey James, regional developer for European Wax Center and Memphis franchise owner, said being on Poplar Avenue was important for the company’s West Tennessee flagship store.
“It was important to try to get a Poplar address because everybody knows that Poplar just runs straight through Memphis,” James said. “If you’re on Poplar, you can figure out where you are.”
James said her clientele is primarily women ages 16 to 45 looking to enhance personal and professional appearances. European Wax Center also gets its fair share of athletes who wax for performance.
East Memphis was ideal for the franchise’s launch into the market because of its appealing demographics and density.
“We obviously took a good, hard look at the demographics,” James said. “We wanted to go in an area where we would get a lot of cross-traffic and also where there were lots of schools, as well as business, homes and family.”
Construction for tenant improvements began Wednesday, Jan. 11. European Wax Center plans to open by early March, and the company will launch a “premiere week” offering free waxing services.
As a franchise, European Wax Center had the option of national support, but it was important for James to engage local business. Leininger McCullough architecture is the architect of record for the project, and construction was provided by DBR Development LLC. Overseeing marketing and media relations is Obsidian Public Relations.
“We could have brought in people from California or Texas or Florida to help build, but we really wanted to go with local people to help support and really grow Memphis,” James said.
James hopes to have as many as three stores in the Memphis area within the next three to five years, and as many as 10 across Tennessee over the course of the next seven years.
“We’ve got a pretty good development schedule penciled in,” James said. “We certainly want to grow smartly and let each center develop strongly.”