Alexander Named TruGreen President

By Bill Dries

David Alexander, the former CEO of Citi Trends, is the new president of TruGreen lawn care company, leaders of The ServiceMaster Co. announced Tuesday, Dec. 11.

ServiceMaster CEO Hank Mullany announced the appointment of Alexander two months after TruGreen president Tom Brackett announced his resignation and one month after ServiceMaster posted a third quarter operating loss of $724 million, much of the loss attributed to TruGreen’s performance.

TruGreen is one of seven businesses and franchises providing home and commercial services as part of ServiceMaster, which is based in Memphis.

Alexander’s resume shows that before he was with Citi Trends, an urban retailer based in Savannah, Ga., he served as president and chief operating officer at Family Dollar Stores.

More recently he was a retail consultant for Apax Partners of London. And for two years, he was chairman, president and CEO of Portrait Corp. of America.

Changes at TruGreen were the first order of business for Mullany when he became ServiceMaster CEO in April 2011. Brackett was an interim choice to be head of TruGreen because of his experience at the Terminix division of ServiceMaster. He became the permanent head of the lawn care business as it changed its sales methods and offering of services.

Mullany has been serving as interim president of TruGreen since Brackett’s departure.