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VOL. 126 | NO. 23 | Thursday, February 3, 2011

New Miss. Tourism Push: 'Find Your True South'

AP

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JACKSON, Miss. (AP) — Mississippi is revamping its tourism promotions with a new slogan: "Find Your True South."

Mississippi Development Authority director Gray Swoope unveiled the new marketing campaign Wednesday at the Capitol.

He says ads and brochures will promote the state's history, cuisine, casinos, outdoors activities and literary and musical heritage.

MDA tourism director Mary Beth Wilkerson says extensive research shows tourists perceive Mississippi as "an authentic place," and many see it as the most southern state.

Swoope says 19.5 million tourists visited the state last year, spending $5.5 billion. Travel and tourism is the state's fifth-largest private sector employer.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 109 490 20,766
MORTGAGES 131 556 24,361
FORECLOSURE NOTICES 6 61 8,610
BUILDING PERMITS 294 1,204 42,337
BANKRUPTCIES 63 348 13,902
BUSINESS LICENSES 18 97 6,401
UTILITY CONNECTIONS 41 216 13,511
MARRIAGE LICENSES 14 78 5,069

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