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VOL. 126 | NO. 23 | Thursday, February 3, 2011

New Miss. Tourism Push: 'Find Your True South'

AP

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JACKSON, Miss. (AP) — Mississippi is revamping its tourism promotions with a new slogan: "Find Your True South."

Mississippi Development Authority director Gray Swoope unveiled the new marketing campaign Wednesday at the Capitol.

He says ads and brochures will promote the state's history, cuisine, casinos, outdoors activities and literary and musical heritage.

MDA tourism director Mary Beth Wilkerson says extensive research shows tourists perceive Mississippi as "an authentic place," and many see it as the most southern state.

Swoope says 19.5 million tourists visited the state last year, spending $5.5 billion. Travel and tourism is the state's fifth-largest private sector employer.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 115 195 6,134
MORTGAGES 107 214 7,306
FORECLOSURE NOTICES 8 37 1,152
BUILDING PERMITS 187 329 12,920
BANKRUPTCIES 55 113 4,460
BUSINESS LICENSES 33 61 2,424
UTILITY CONNECTIONS 32 73 2,613
MARRIAGE LICENSES 12 49 1,284

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