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VOL. 126 | NO. 23 | Thursday, February 3, 2011

New Miss. Tourism Push: 'Find Your True South'

AP

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JACKSON, Miss. (AP) — Mississippi is revamping its tourism promotions with a new slogan: "Find Your True South."

Mississippi Development Authority director Gray Swoope unveiled the new marketing campaign Wednesday at the Capitol.

He says ads and brochures will promote the state's history, cuisine, casinos, outdoors activities and literary and musical heritage.

MDA tourism director Mary Beth Wilkerson says extensive research shows tourists perceive Mississippi as "an authentic place," and many see it as the most southern state.

Swoope says 19.5 million tourists visited the state last year, spending $5.5 billion. Travel and tourism is the state's fifth-largest private sector employer.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 92 345 2,680
MORTGAGES 74 340 3,234
FORECLOSURE NOTICES 33 78 555
BUILDING PERMITS 188 810 5,813
BANKRUPTCIES 41 234 2,013
BUSINESS LICENSES 25 116 1,012
UTILITY CONNECTIONS 33 129 1,141
MARRIAGE LICENSES 14 66 409

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