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VOL. 126 | NO. 23 | Thursday, February 3, 2011

New Miss. Tourism Push: 'Find Your True South'

AP

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JACKSON, Miss. (AP) — Mississippi is revamping its tourism promotions with a new slogan: "Find Your True South."

Mississippi Development Authority director Gray Swoope unveiled the new marketing campaign Wednesday at the Capitol.

He says ads and brochures will promote the state's history, cuisine, casinos, outdoors activities and literary and musical heritage.

MDA tourism director Mary Beth Wilkerson says extensive research shows tourists perceive Mississippi as "an authentic place," and many see it as the most southern state.

Swoope says 19.5 million tourists visited the state last year, spending $5.5 billion. Travel and tourism is the state's fifth-largest private sector employer.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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PROPERTY SALES 119 482 10,051
MORTGAGES 119 497 11,811
FORECLOSURE NOTICES 29 82 1,716
BUILDING PERMITS 268 1,056 21,366
BANKRUPTCIES 50 263 6,700
BUSINESS LICENSES 28 151 3,584
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MARRIAGE LICENSES 20 111 2,290

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