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VOL. 126 | NO. 23 | Thursday, February 03, 2011

New Miss. Tourism Push: 'Find Your True South'

AP

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JACKSON, Miss. (AP) — Mississippi is revamping its tourism promotions with a new slogan: "Find Your True South."

Mississippi Development Authority director Gray Swoope unveiled the new marketing campaign Wednesday at the Capitol.

He says ads and brochures will promote the state's history, cuisine, casinos, outdoors activities and literary and musical heritage.

MDA tourism director Mary Beth Wilkerson says extensive research shows tourists perceive Mississippi as "an authentic place," and many see it as the most southern state.

Swoope says 19.5 million tourists visited the state last year, spending $5.5 billion. Travel and tourism is the state's fifth-largest private sector employer.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 98 312 11,432
MORTGAGES 149 386 14,289
FORECLOSURE NOTICES 0 0 2,278
BUILDING PERMITS 144 693 24,727
BANKRUPTCIES 60 244 8,676
BUSINESS LICENSES 11 93 3,864
UTILITY CONNECTIONS 79 453 13,909
MARRIAGE LICENSES 9 70 3,101

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