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VOL. 126 | NO. 23 | Thursday, February 03, 2011

New Miss. Tourism Push: 'Find Your True South'

AP

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JACKSON, Miss. (AP) — Mississippi is revamping its tourism promotions with a new slogan: "Find Your True South."

Mississippi Development Authority director Gray Swoope unveiled the new marketing campaign Wednesday at the Capitol.

He says ads and brochures will promote the state's history, cuisine, casinos, outdoors activities and literary and musical heritage.

MDA tourism director Mary Beth Wilkerson says extensive research shows tourists perceive Mississippi as "an authentic place," and many see it as the most southern state.

Swoope says 19.5 million tourists visited the state last year, spending $5.5 billion. Travel and tourism is the state's fifth-largest private sector employer.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 78 342 10,184
MORTGAGES 73 374 11,888
FORECLOSURE NOTICES 0 0 0
BUILDING PERMITS 412 1,028 21,997
BANKRUPTCIES 59 235 7,045
BUSINESS LICENSES 33 112 3,581
UTILITY CONNECTIONS 41 222 7,664
MARRIAGE LICENSES 14 89 2,552

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