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VOL. 126 | NO. 23 | Thursday, February 03, 2011

New Miss. Tourism Push: 'Find Your True South'

AP

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JACKSON, Miss. (AP) — Mississippi is revamping its tourism promotions with a new slogan: "Find Your True South."

Mississippi Development Authority director Gray Swoope unveiled the new marketing campaign Wednesday at the Capitol.

He says ads and brochures will promote the state's history, cuisine, casinos, outdoors activities and literary and musical heritage.

MDA tourism director Mary Beth Wilkerson says extensive research shows tourists perceive Mississippi as "an authentic place," and many see it as the most southern state.

Swoope says 19.5 million tourists visited the state last year, spending $5.5 billion. Travel and tourism is the state's fifth-largest private sector employer.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 73 141 2,859
MORTGAGES 81 144 3,577
FORECLOSURE NOTICES 0 0 0
BUILDING PERMITS 0 169 6,591
BANKRUPTCIES 78 134 2,316
BUSINESS LICENSES 41 77 1,126
UTILITY CONNECTIONS 67 142 2,450
MARRIAGE LICENSES 30 57 611

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