» Subscribe Today!
More of what you want to know.
The Daily News
X

Forgot your password?
Skip Navigation LinksHome >
VOL. 126 | NO. 40 | Monday, February 28, 2011

Google Tweaks Search to Punish 'Low-Quality' Sites

AP

Print | Front Page | Email this story | Comments ()

NEW YORK (AP) — Google says it has tweaked the formulas steering its Internet search engine to take the rubbish out of its results. The overhaul is designed to lower the rankings of what Google deems "low-quality" sites. That could be a veiled reference to so-called online "content farms" such as Demand Media's eHow.com.

Sites that produce original content or information that Google considers valuable are supposed to rank higher under the new system.

The change announced late Thursday affects about 12 percent, or nearly one in every eight, search requests in the U.S.

Google Inc. says the new ranking rules eventually will be introduced in other parts of the world, too.

News of Google's move caused Demand Media Inc.'s shares to fall nearly 5 percent in afternoon trading Friday.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Sign-Up For Our Free Email Edition
Get the news first with our daily email


 
Blog News, Training & Events
RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 95 460 14,043
MORTGAGES 101 520 16,304
FORECLOSURE NOTICES 0 0 0
BUILDING PERMITS 198 1,098 29,161
BANKRUPTCIES 48 285 9,323
BUSINESS LICENSES 26 123 4,603
UTILITY CONNECTIONS 45 277 10,236
MARRIAGE LICENSES 18 96 3,352

Weekly Edition

Issues | About

The Memphis News: Business, politics, and the public interest.