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VOL. 126 | NO. 238 | Wednesday, December 7, 2011

MOGA to Assemble Digital Baby Book

By Aisling Maki

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Memphis Obstetrics and Gynecological Association PC, which claims to be the largest private-practice provider of women’s health care services in the Mid-South, is attempting to create a massive digital baby book featuring the images of every baby delivered by MOGA physicians over the last 25 years.

Those physicians have delivered more than 2,000 babies annually over the last five years, and the practice is aiming to have photos of them all uploaded to its public digital baby book.

The practice has teamed with WREG-TV to spread the word to parents, and MOGA will air commercials on the station starting in January.

The commercials will direct current and former MOGA patients to the practice’s website, www.mogamd.com.

It also will direct them to the www.wreg.com Lifestyles Parenting page. They will be invited to upload their favorite baby photos.

“It’s limitless, and we’re happy to get as many as we can to create something unique for our patients,” said Robert Burns of Symbion Physician Services, which provides medical practice management services for large and small clients and has worked with MOGA since its inception.

The organization is also using its Facebook page and Twitter account to let parents know about the project.

Founded in 1985 by Dr. H. Leigh Adkins and Dr. John O. Gayden, MOGA has grown over the years.

It now includes a staff of 22 physicians, five nurse practitioners and about 100 employees.

Staff members work with Baptist Memorial Hospital for Women, Methodist Le Bonheur Germantown Hospital, Saint Francis Hospital-Bartlett and Baptist Memorial Hospital-DeSoto.

MOGA has four locations.

MOGA East is inside Baptist Women’s Hospital at 6215 Humphreys Blvd.; MOGA Germantown is inside Methodist Hospital at 7705 Poplar Ave.; MOGA Wolfchase is at 7865 Educators Lane; and MOGA DeSoto is at 7900 Airways Blvd. near Baptist Hospital.

MOGA offers a vast array of onsite medical services, including hysterosonography, colposcopies, LEEP procedures and bone densitometry scans.

Mammography is available to patients at the Baptist Women’s and Wolfchase locations.

And MOGA’s Germantown office offers a variety of cosmetic services, including treatments for hair removal, skin rejuvenation, dermal fillers and spider veins.

Gayden said MOGA was the first local OBGYN private practice to use the services of nurse practitioners, which allowed the physicians to focus more on hospital deliveries.

The practice maintains it was also among the first in the area to offer patient education classes – ranging from breastfeeding and nutrition to menopause and cancer care – and 4D ultrasounds, which provide more detailed images of babies in the womb.

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