VOL. 126 | NO. 162 | Friday, August 19, 2011
The Burger Joint Joins Ridgeway Trace
By Sarah Baker
Another national burger chain is setting up shop locally, except this one selected Memphis as its entrance into the Tennessee market.
BGR The Burger Joint is the latest tenant to join Ridgeway Trace Center, the 347,358-square-foot development at Poplar Avenue and Interstate 240 anchored by Target, Best Buy, PetSmart and Sports Authority.
The Lansdowne, Va.-based franchise will occupy the 1,725-square-foot spot at 5865 Poplar Ave., between Sports Clips and Yogurt Mountain.
Cathy Anderson of Crye-Leike Commercial Inc. represented the local franchisee. Justin Latone handled lease negotiations for Houston-based Weingarten Realty Investors, the company that developed and built Ridgeway Trace after razing an old apartment complex there in 2009. Only three outparcels remain in the center.
Approximately 70,120 people live in the center’s three-mile radius with an average household income of $67,633, according to Weingarten. Coupled with traffic counts exceeding 200,000 a day, Anderson said the location provides the perfect density for BRG The Burger Joint’s target clientele.
“This particular location hit all of the demographics in terms of the traffic count and the income profile for their typical customer,” Anderson said. “And actually, it was the right tenant mix. They have a pretty good idea of which stores and why they’re successful, so we knew exactly where to go.”
BRG The Burger Joint’s tagline is, “One Burger YOU MUST HAVE before you die.” Though the majority of its presence so far has been in the Northeastern U.S. – with locations in Maryland, New York and Washington – the expanding chain is on the prowl for more Memphis-area locations, Anderson said.
“We have a couple of other ideas in the city, but this, being their first location was really critical to establishing themselves,” she said.
The menu contains a variety of burgers like traditional ground beef, turkey and veggie options, but also features slightly more adventurous choices like Cuban, Greek, ahi tuna, lobster and even a nine-pounder. Other items on BRG The Burger Joint’s menu include fries, onion rings and grilled asparagus topped with parmesan cheese.
The tenant expects to open by the fall, Anderson said.
• In other commercial leasing news, Elder Care Inc. has signed a 6,410-square-foot lease in Horizon Center, 2565 Horizon Lake Drive suite 110. The 40,000-square-foot single-story office building is situated off Interstate 40 and Germantown Parkway near Joe’s Crab Shack.
Anderson represented the tenant, and Greg deWitt, vice president of Grubb & Ellis Memphis, represented the landlord.
The health care tenant is relocating from a facility near Memphis International Airport, Anderson said. While Elder Care hosts training sessions and meetings in its office space, the majority of its services are dispatched via nurses to individuals’ homes.
“They serve six to eight different counties, so they wanted to find a location closer to be able to service all of those counties,” she said. “Horizon Center, being located at Interstate 40, gave them access to send their people out.”
• Correctional Alternatives Inc. has renewed its 5,375-square-foot lease at Walnut Grove Office Gardens, 3100 Walnut Grove Road, suite 501.
The Memphis-based nonprofit’s Community Corrections Program supervises adult felony offenders sentenced from 10 criminal courts of the 30th Judicial District in Shelby County. It also receives transfer cases from all parts of the state.
Crye-Leike Commercial’s J. Tucker Beck represented the tenant in the five-year deal. DeWitt represented the landlord, Walter Wills, doing business as Walnut Grove LLC.
It was five years ago this month that Beck relocated the tenant to East Memphis from Downtown.
“We were looking for a more central location and it turned out perfect for them because they are on the bus line and its right exactly in the middle of Memphis,” he said. “It’s a great facility and it’s worked out so well for them that they decided to stay for another five years.”
• Beck also relocated Sylvan Learning Center of Memphis to a 2,783-square-foot space in The Commons at Dexter Lake, also developed by Weingarten.
The 166,958-square-foot center is less than two miles south of Wolfchase Galleria, where daily traffic counts are 96,200, and it features several major retailers such as Kroger, Stein Mart, Samuel’s Furniture, Marshall’s and Dress Barn.
Sylvan will fill the bay between Special Nail and Memphis Tan. Beck called the Baltimore-based tutoring service’s move from Bartlett to Cordova a “realignment” of interests.
“They were in office space on Kate Bond and it served them well for 10 years or more, but they wanted to be more prominent and the retail located further south into Cordova will give them a draw from all of the Northeast area,” he said.
Latone was the landlord rep in the seven-year deal.