VOL. 126 | NO. 76 | Tuesday, April 19, 2011
Country Nightclub Two-Steps Into Town
By Sarah Baker
A new nightclub is saddling up at Sycamore View and Interstate 40. Country and dance nightclub Electric Cowboy has signed a 14,435-square-foot lease in Shelby Crossing Shopping Center, 6160 Macon Road.
The ownership entity, Memphis Entertainment Group LLC, is comprised of four partners out of Tyler, Texas. This will be the group’s 16th Electric Cowboy venture. Other locations include Chattanooga and Johnson City, Tenn., as well as sites in Arkansas, Kansas, Missouri and Texas.
Marshall Till, principal partner with Memphis Entertainment Group LLC, said his group had been eyeing the Memphis market for about five years but was waiting on the right location.
“The area out there is really nice, it’s great accessibility there on I-40; it’s easy to get to from Germantown, Collierville and Bartlett and the outlying towns,” he said.
Also appealing was the proximity to Bass Pro Shops, in the adjacent shopping center, for both clientele and marketing purposes.
“(Bass Pro) is good as far as name recognition,” Till said. “Probably nine of 10 people that live in Shelby County know exactly where Bass Pro Shops is. It’s really best for the value of saying next to the Bass Pro Shops on our advertising.”
A full advertising campaign will roll out in the upcoming months, leading up to the club’s grand opening, slated for late July. Currently, the landlord is making preparations as Memphis Entertainment Group enters the permit submitting process. Build out is expected to commence within the next couple of weeks.
David Bridgforth, agent with McKee & McFarland Inc., represented the landlord, Woodman of the World Life Insurance Co, in the deal, while Arnold Engelberg of Arnold R. Engelberg Real Estate & Leasing Ltd. represented the tenant.
Electric Cowboy – joining nearby tenants Pizza Hut and Colonial Hardware – will occupy a space that has been vacant for quite some time, Bridgforth said. That’s because the mall is more of a big-box-type center instead of a smaller strip center.
“The bays were so deep that it did not lend itself into cutting into 2,000-or-smaller-foot bays,” he said. “The smallest thing we’ve had is about 3,500 square feet, so we needed large users, and during the last few years, those guys have not been growing. The ones that have been growing, like Dollar General and Family Dollar, are not looking to be in line without major frontage and we didn’t have that.”
And a large user it will be indeed. The plans call for an occupancy load of 1,000, Till said.
“We’re doing something that nobody is doing in Memphis right now – a true country nightclub as far as places where you can go and dance,” he said. “It’ll be an upscale deal, too, there won’t be any moose heads or stuffed chickens or anything like that on the walls. It’ll be a real slick presentation – all carpeted areas, a hardwood dance floor, state-of-the-art sound system and a killer light show second to nobody.”