VOL. 125 | NO. 201 | Friday, October 15, 2010
Yuengling Eyes Memphis for Expansion
Daily News staff
A major U.S. brewer is on the verge of making Memphis a key production and distribution center for its increasingly popular line of beers.
The Wall Street Journal reported Thursday that D.G. Yuengling & Son Inc., the Pottsville, Pa.-based brewer of Yuengling beer, has signed a letter of intent to buy the Hardy Bottling Co. at 5151 E. Raines Road.
Yuengling is the seventh-largest beer supplier in the U.S., and it is eyeing growth in other parts of the country.
"Memphis is an ideal location," David Casinelli, chief operating officer of Yuengling, told the Wall Street Journal in a phone interview. "At some point we're going to run out of room" at its existing plants in Pennsylvania and Florida.
Hardy, an African-American owned business run by Carolyn Hardy, bought the plant in 2006 from Molson Coors Brewing Co.
Her company, Chism Hardy Enterprises LLC, doing business as Hardy Bottling Co., recently was awarded $3.5 million in federal funding to bottle and sell Memphis water and increase the packaging line at its Raines Road facility.
Hardy projected the plant to bottle 70 million cases of water a year, while the expansion should create up to 151 jobs.
But this development changes things and gives the former Schlitz, Stroh’s and Coors plant, which opened in 1971, yet another beer maker as its chief tenant.
The Commercial Appeal reported Thursday that Hardy told a committee of the Industrial Development Board the plant would be making beer again soon, but didn’t mention the potential sale.
Look for more in future issues of The Daily News about this developing story.