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VOL. 125 | NO. 140 | Wednesday, July 21, 2010

Crafton Joins Memphis Goodwill As Director of Marketing, PR

By Taylor Shoptaw

Print | Front Page | Email this story | Email reporter | Comments ()
Photo: Lance Murphey

Kimberly Crafton has joined Memphis Goodwill Industries as director of marketing and public relations.

Hometown: Birmingham, Ala.; currently lives in Olive Branch
Education: University of Alabama at Birmingham – bachelor’s degree in mass communications
Work Experience: I have worked with several large corporations in Birmingham and New York; my family’s business in Birmingham, as well as Perkins & Marie Callender’s Inc., Southwest Tennessee Community College and Habitat for Humanity here in Memphis.
Family: My husband is Dolph Crafton. I’m also fortunate enough to have my parents Pat and Vernon Kreider, my brother Tim Kreider, my father-in-law Ralph Crafton and my mother-in-law Diane Crafton all close by. I also have two stepdaughters – one in Memphis and the other in Kansas. Plus lots of in-laws and two really great nephews that are all in the area.
Favorite quote: “Life is not measured by the number of breaths we take but by the moments that take our breath away.”
Favorite movie: Anything with Patrick Swayze!
Activities you enjoy outside of work: Reading, watching sports, spending time with my family and working in the yard.
What talent do you wish you had? I wish I could sing without the neighborhood dogs howling.
Why did you pursue a career in marketing and public relations? After working as a journalist for many years, we started a family business. We needed someone that knew how to “work the press” – that was me. The rest of it just fell into place. The creative freedom it allows has always appealed to me.
What drew you to Memphis Goodwill Industries? Their mission – our business is changing lives! Plus the fact that you can’t come into our stores or donation centers and not see a smiling cheerful face that is happy to be at work. What better place to be every day than around others that enjoy being there with you.

Financial Federal Savings Bank has elected new board members. They are Mary H. Floyd, executive vice president residential lending, compliance officer; Richard T. Wood III, executive vice president commercial and multifamily lending; and Jon Van Hoozer, senior vice president commercial and multifamily lending.


Jennifer Pollack has joined Thompson & Co. as an assistant media strategist. Pollack’s responsibilities include assisting in the creation of media strategies, implementation of media tactics and media negotiations for Thompson & Co. clients.

Tabatha Scurlock has been named clinic manager of Baptist Minor Medical Center-Cordova. Tracey Smith has been named manager of sales and marketing for hospice services at Baptist Trinity Home Care & Hospice. Julie Hollingsworth has been named the director of marketing at Baptist Hospital-DeSoto. James Bolden has been named the administrative director of clinical laboratories at Baptist Memorial Hospital-Memphis. Cindy Evans has been named the new nursing director of medical surgical services at Baptist-DeSoto.


Thomas Whitehead has joined Obsidian Public Relations as an account executive. Whitehead previously worked as director of communication at The Orpheum Theatre.

Frederick J. Lewis, from the Memphis office of Ogletree, Deakins, Nash, Smoak & Stewart PC has been ranked in Chambers USA as a leader in the field of labor and employment. In addition, the firm was ranked as one of Tennessee’s best law firms in the area of labor and employment law.

Carrie Ann Rohrscheib, a trial attorney in the Memphis office of the United States Trustee Program, has received one of four “Community Service Awards” presented at the Attorney General’s Volunteer Awards Ceremony held in the Great Hall of the Robert F. Kennedy Main Justice Building in Washington.

Andrea Neely has joined AARP Tennessee as associate state director of multicultural outreach. Neely previously served as a field account manager for the Silver Sneakers Fitness Program at Healthways and as community outreach coordinator for HealthSprings.

PROPERTY SALES 56 295 6,392
MORTGAGES 26 180 4,035
BUILDING PERMITS 128 840 15,361
BANKRUPTCIES 31 153 3,270