VOL. 127 | NO. 30 | Tuesday, February 14, 2012
Muddy’s Inks Space on Broad
By Sarah Baker
Muddy’s Bake Shop will soon bring some of its “lovin’ from the oven” to Binghampton.
Paula Powell ices Frankly Scarlet red velvet cupcakes with cream cheese icing at Muddy’s Bake Shop, 5101 Sanderlin Ave.
(Photo: Lance Murphey)
The local bakery has inked a 3,000-square-foot lease at 2497 Broad Ave. in the Historic Broad Avenue Arts District.
The space will primarily supply Muddy’s retail location off Sanderlin Avenue, and will also provide a venue that’s flexible for event rental and workshops.
Muddy’s currently rents about 1,200 square feet of kitchen space at 800 S. Cooper St. in which it calls the “Underground.” By May, that operation and its staff of eight will be moved to the new Broad Avenue location.
“I feel like we’re moving into a palace,” said Kat Gordon, president and sole owner of Muddy’s Bake Shop LLC. “It’s going to be freaking awesome.”
Gordon opened Muddy’s Bake Shop in February 2008, in a 1,400-square-foot space in Sanderlin Shopping Center. The bright and funky shop features homemade creations such as “prozac” and “chunky dunk” cupcakes, pimento cheese, local honey and even handmade aprons and cake stands.
Muddy’s new digs will offer pre-order pick-ups, but will not be a duplicate of the Sanderlin store, as far as retail is concerned.
“What we have in mind for the retail side of the Broad Avenue property is kind of a mix between our current ‘Underground’ and the shop,” Gordon said. “We’re going to be able to do some cool stuff retail-wise and for our customers. We get a lot of requests for people wanting to have birthday parties at Sanderlin all the time, but it’s tiny and we’re open so much that we just can’t shut down the shop during business hours to do that. So this is going to open up a whole lot of possibilities for us to be able to fulfill those requests.”
The freestanding building at Broad and Merton Street is owned by Paul Mortimer, owner of Mortimer Enterprises. Built in 1910, the warehouse is rumored to have been the original Piggly Wiggly grocery store and was last used as a sign shop.
Gordon hopes to capitalize on Broad Avenue events, such as art walks. Muddy’s participated in last year’s “A New Face for an Old Broad” project and had customers line up to volunteer to help run the booth.
“We’re super-excited about contributing to the traffic and the amazing things happening on Broad Avenue and joining that community of businesses,” Gordon said.
The Broad location is “entirely vanilla,” and over the next few months, floor drains, plumbing and electrical will all be installed to bring the space up to functionality.
Warren Ayers Construction is the contractor, and Hotel & Restaurant Supply is designing the new kitchen. Jess Ossorio with CORFAC International/Crump Commercial LLC assisted Gordon in the transaction.
Handling all of the developments with Muddy’s new space is Kip Gordon, vice president of operations of Muddy’s Bake Shop LLC and Kat’s brother. He’s currently manager of the Cooper kitchen and will continue in his supervisory role at the new Broad store.
He felt Muddy’s growth was perfectly suited to a more centrally located destination.
“The function of the kitchen currently on Cooper is to supply Sanderlin, and Broad is just so close to Sam Cooper, that honestly it’s easy to get anywhere from there,” Kip Gordon said. “That, and just the building itself was very appealing to us.”