VOL. 119 | NO. 113 | Tuesday, June 28, 2005
Commercial Designations Important for Realtors
Designations Spell Benefits for Commercial Realtors
The Daily News
CCIM, AI, IREM, RLI, SIOR this jumbled bunch of letters
are acronyms that all have important meaning for the commercial Realtors who
have earned the right to place them after their names.
Certified Commercial Investment Member, Appraisal Institute,
Institute of Real Estate Management, Realtors Land Institute and Society of
Industrial and Office Realtors each signifies a new level of professional
achievement to a commercial Realtor.
They are what they say they are professional designations
so anybody within our industry knows that anybody who has those designations
has a combination of experience and knowledge and that they are proven
producers, said Joel Fulmer, senior vice president of Boyle Investment Co. and
president of the Memphis Area Association of Realtors Commercial Council. They
mean a lot of things to me, too, in the respect that whenever Im representing
someone who has an out of town need, then I can call a fellow SIOR or CCIM
designee in another city for some help and know that I will be dealing with
somebody who is talented and operates at a professional level and who will
represent my client well.
Building awareness. Not everyone in the industry is
aware of the significance of these titles. The MAAR Commercial Council is
looking to change that, with a forum planned for Thursday to discuss the
designations. Commercial Designations Are They Really Worth It? runs from
8:30 a.m. to 10 a.m. at MAARs office at 6393 Poplar Ave.
The MAAR Commercial Council has always been very supportive
of continuing education for our commercial brokers, said Melanie Blakeney,
MAAR staff executive for the council. We host many, many classes for commercial
brokers that can help to earn one or more designations. Different designations
mean different levels of education and production.
For some designations, its not just attending courses and
taking a test you have to produce a portfolio of successfully closed
transactions. Some designations require a certain level of experience, a
certain number of years in the business.
The forum is open to Commercial Council members and
non-members, including people not currently involved in commercial real estate
who are considering a career change.
Its a great way for people who are new to the business or
people considering commercial real estate practice as a career to come in
during one 90-minute session, said Will Barden of Barden Commercial Realty,
president of the local CCIM chapter. They can learn what all the designations
are, what the difference is in the designations and what makes the most sense
for them. I have two CCIM and SIOR and both those designations add value to
my practice. Thats why I have them.
Adding designations. It is common for brokers to earn
more than one designation.
Youll find that many of the more successful brokers
actually do have more than one designation, Blakeney said. We also realize
that perhaps people have not earned any designations and are maybe unaware what
those letters are after commercial brokers names. We thought that this
informational forum would be a good way to introduce people to that.
Representatives from the local chapters of all five
designations will attend the forum. Organizers hope the younger generation of
commercial Realtors will gain an interest in designations that could further
Its our interest that all of these people be as
well-trained as they can possibly be, Fulmer said. Its not set up to appeal
to people like me who are already participants. Its set up for people who are
at the beginning of the learning curve and who wish to have information about
how they can become better prepared.
Seeking professionalism. Clients want to know the
professionals they are working with have the knowledge and portfolio to provide
the best service, Barden said.
Its a way to distinguish yourself amongst your peers, he
said. Not everyone in the commercial real estate business has taken time to
get all of this education, so there is a competitive advantage that you have
when youve gone through the education process and youve demonstrated to the
institute that youre someone who can provide added value to clients.
But the designations can help with more than clients, Fulmer
said. Other professionals also want to know they are working with someone who
knows his stuff.
It so greatly shortens the learning curve, he said. You
know theyre qualified, you know they have the education and you know theyve
demonstrated themselves as producers in order to meet the criteria for