VOL. 118 | NO. 158 | Wednesday, September 1, 2004
Basically what we see drive profitabl and cash flow
Langston Helps Professionals Direct Their Futures
The Daily News
Greg Langston wants to help corporate employees and high
school and college students capitalize on their potential by discovering their
DNA their distinct natural abilities.
As president of The Langston Group, a Memphis company whose
commercial operation was launched earlier this year, Langston works primarily
to help corporations retain employees, drive alignment between corporate and
employee goals and help high school and college students determine successful
directions for their futures.
Specialized software. To
do so, Langston relies in part on a software and graphics system he helped develop
with Troyan Turner of local design company The Danse Multimedia, as well as other companies. The system, called
the Integrated Helix System, helps associates manage a successful future in
their respective firms, Langston said.
And Langston is intimately familiar with the importance of employee
retention. A former corporate officer for a Fortune 200 company, Langston has
managed more than a billion dollars in yearly sales, led 8,000 employees and
worked in 54 countries.
The cost of turnover can be extremely high, Langston said,
citing studies including one by the Harvard Business Review that said turnover
cost can be roughly the equivalent of two and a half times an employees salary.
Its important to engage each and every person in an organization. If there
are any gaps there, they can lead to increased costs and lowered productivity.
100-day cycle. The
Langston Group has developed an interactive, 100-day process designed to help
corporations and employees maximize productivity. The groups software system
revolves around a 100-day cycle preceded by a self-discovery process for
participants and an intensive one-day workshop at the FedEx Institute of
Technology, which has joined forces with The Langston Group.
Among other results the system delivers, Langston said he is
confident that within a week of participation in the program, supervisors will
discover how best to utilize their talents in the workplace and how they
communicate most effectively. Each participant is also assigned an
accountability partner to keep them on track for the 100 days.
Just as DNA is the scientific source code for life, we
believe that the Integrated Helix System is the source code for lifetime
significance, Langston said.
Building a relationship. Eric
Mathews, associate director of business development at the FedEx Institute,
said The Langston Group primarily uses the institute as a meeting place, but
that other collaborations might be arranged in the future.
Presently, Greg utilizes the institute as a meeting
facility for his training program and personal development program, Mathews
said. Thats the only direct relationship right now. We are trying to figure out
other ways to work with them to further develop this program.
Various programs. The
Langston Group offers programs for executives and professionals, as well as for
youth. The company helps professionals with their 100-day goals, as well as professional
lifetime goals and core values, Langston said.
It provides specific feedback in fact-based decision-making
and allows the company to reward and retain their brightest by facilitating
factual dialogue and driving results, he said. In a nutshell, that is what we
Common questions corporate leaders bring to sessions with
The Langston Group involve how to successfully develop communication within
For example, CEOs will tell us, Im concerned about losing
key people, Langston said. They also say, My key
talent is getting burned out how do I develop a road map for effective
Need for communication. Langston said what he commonly
finds is that without effective communication, people may resign, but not
For example, when boats on the ocean are going through a
big storm, theyll put out a sea anchor to slow the ship down so it doesnt get
swamped by the water, Langston said. The same is true with an organization. People
can act as a sea anchor. And without effective communication, if you dont
recruit your employees, someone else will.
The companys programs for youth are equally important,
What we have found is that a lot of youth have a tremendous
amount of decisions in front of them, Langston said. The U.S. Department of
Labor, for example, has said that the average college graduate will change jobs
once every three years and change their career field twice in their lifetime.
Impact on participants. For
now, Langston is pleased with the effect his workshops are having. And Bradley
Harris, a 27-year-old student working toward a masters degree in biology who participated
in the groups workshop in August, recently wrote to Langston about his
thoughts after using the groups system.
After diagnosing my strengths and weaknesses and analyzing
my decision-making process, the Integrated Helix System tailored the best
playbook for reaching my goals and ultimately winning, he wrote.
The Langston Group
President: Greg Langston
Founded: Commercial operations, 2004
Basics: The company works primarily
to help corporations maximize profitability while engaging current and future