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VOL. 118 | NO. 158 | Wednesday, September 1, 2004

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Basically what we see drive profitabl and cash flow

Langston Helps Professionals Direct Their Futures


The Daily News

Greg Langston wants to help corporate employees and high school and college students capitalize on their potential by discovering their DNA their distinct natural abilities.

As president of The Langston Group, a Memphis company whose commercial operation was launched earlier this year, Langston works primarily to help corporations retain employees, drive alignment between corporate and employee goals and help high school and college students determine successful directions for their futures.

Specialized software. To do so, Langston relies in part on a software and graphics system he helped develop with Troyan Turner of local design company The Danse Multimedia, as well as other companies. The system, called the Integrated Helix System, helps associates manage a successful future in their respective firms, Langston said.

And Langston is intimately familiar with the importance of employee retention. A former corporate officer for a Fortune 200 company, Langston has managed more than a billion dollars in yearly sales, led 8,000 employees and worked in 54 countries.

The cost of turnover can be extremely high, Langston said, citing studies including one by the Harvard Business Review that said turnover cost can be roughly the equivalent of two and a half times an employees salary. Its important to engage each and every person in an organization. If there are any gaps there, they can lead to increased costs and lowered productivity.

100-day cycle. The Langston Group has developed an interactive, 100-day process designed to help corporations and employees maximize productivity. The groups software system revolves around a 100-day cycle preceded by a self-discovery process for participants and an intensive one-day workshop at the FedEx Institute of Technology, which has joined forces with The Langston Group.

Among other results the system delivers, Langston said he is confident that within a week of participation in the program, supervisors will discover how best to utilize their talents in the workplace and how they communicate most effectively. Each participant is also assigned an accountability partner to keep them on track for the 100 days.

Just as DNA is the scientific source code for life, we believe that the Integrated Helix System is the source code for lifetime significance, Langston said.

Building a relationship. Eric Mathews, associate director of business development at the FedEx Institute, said The Langston Group primarily uses the institute as a meeting place, but that other collaborations might be arranged in the future.

Presently, Greg utilizes the institute as a meeting facility for his training program and personal development program, Mathews said. Thats the only direct relationship right now. We are trying to figure out other ways to work with them to further develop this program.

Various programs. The Langston Group offers programs for executives and professionals, as well as for youth. The company helps professionals with their 100-day goals, as well as professional lifetime goals and core values, Langston said.

It provides specific feedback in fact-based decision-making and allows the company to reward and retain their brightest by facilitating factual dialogue and driving results, he said. In a nutshell, that is what we do.

Common questions corporate leaders bring to sessions with The Langston Group involve how to successfully develop communication within their organizations.

For example, CEOs will tell us, Im concerned about losing key people, Langston said. They also say, My key talent is getting burned out how do I develop a road map for effective communication?

Need for communication. Langston said what he commonly finds is that without effective communication, people may resign, but not quit.

For example, when boats on the ocean are going through a big storm, theyll put out a sea anchor to slow the ship down so it doesnt get swamped by the water, Langston said. The same is true with an organization. People can act as a sea anchor. And without effective communication, if you dont recruit your employees, someone else will.

The companys programs for youth are equally important, Langston said.

What we have found is that a lot of youth have a tremendous amount of decisions in front of them, Langston said. The U.S. Department of Labor, for example, has said that the average college graduate will change jobs once every three years and change their career field twice in their lifetime.

Impact on participants. For now, Langston is pleased with the effect his workshops are having. And Bradley Harris, a 27-year-old student working toward a masters degree in biology who participated in the groups workshop in August, recently wrote to Langston about his thoughts after using the groups system.

After diagnosing my strengths and weaknesses and analyzing my decision-making process, the Integrated Helix System tailored the best playbook for reaching my goals and ultimately winning, he wrote.


The Langston Group

President: Greg Langston

Founded: Commercial operations, 2004

Basics: The company works primarily to help corporations maximize profitability while engaging current and future key talent.


MORTGAGES 0 79 1,199
BUILDING PERMITS 146 146 2,571