VOL. 118 | NO. 29 | Tuesday, February 17, 2004
Collierville demographics attracts fitness club
Busy Corner Attracts Health Club, Retail
Nebraska-based fitness center picks Collierville for new
The Daily News
Construction will start soon on a multi-level shopping
center at a key intersection in Collierville that will include a fitness center
new to the local market.
Omaha, Neb.-based Prairie Life Health and Fitness Center
will open a full-service health club in a 60,000-square-foot freestanding
facility at the southeast corner of Poplar Avenue and Houston Levee Road,
across the street from a soon-to-open Kohls department store.
Busy intersection, busy town. Developer John
Trezevant, a partner in Houston Levee Galleria, which includes McNeill Levee
Group Joint Venture and TresMar V Joint Venture, said the 55,000-square-foot
Houston Levee Galleria shopping center will go up next to the six-acre health
According to The Daily News Public Records Database, a
20.9-acre tract was purchased from South Oak Joint Venture for $4.8 million and
a 4.8-acre tract was purchased from Hackmeyer/Hailey Properties for $2.2
Trezevant said the decision to develop the tract stemmed
from two other commercial properties the group recently developed in
Collierville Collierville Marketplace and Almadale Crossing.
"Due to the success of those two, we were anxious to
build our third shopping complex in Collierville," Trezevant said, adding
that negotiations are under way with prospective tenants.
The first phase of construction on the shopping center is
slated to begin in early spring and finish in the fall. Trezevant said plans
include five or six outparcels designated for restaurant, bank and retail
space. Several more acres have been targeted for office or hotel space.
Retail hot spot. He said the developers are confident
the property's prominent location will draw plenty of customers.
The site has quick access to Bill Morris Parkway and is a
short distance from Carriage Crossing Colliervilles planned
810,000-square-foot lifestyle center shopping mall that will be built on 93
Trezevant Realty Corp. vice president Tom Marsh said the
center will more closely resemble the Regalia and Laurelwood shopping centers
in Memphis than Carriage Crossing.
"This is an open-air center, and that (Carriage
Crossing) may be a mall without a roof," he said. But this will more
cater to the Germantown and Collierville customers, where the mall is more of a
Although a number of Collierville residents protested the
development of Carriage Crossing because of its size and the new traffic it
will bring to the suburb, the developers of Houston Levee Galleria said the
approval process has been relatively smooth so far.
"Weve concluded much of the approval process with
Collierville and are going in for approval of the shopping center part of
it," Trezevant said.
Right demographic. Dean Rasmussen, president and
co-owner of Prairie Life Center along with former Nebraska Sen. Bob Kerrey
said the owners are pleased with the centers location at the busy Houston
Levee/Poplar intersection, adding they were seeking a site that would surround
the center with Collierville's plethora of young, affluent families.
We look very closely at cities that have a pretty
substantial population base, but more specifically, the right
demographics," Rasmussen said. This area met our standards. We like to be
as close to affluent residents as possible. There, we back up to it."
According to The Daily News database, Prairie Life purchased
the property from Houston Levee Galleria Joint Venture for $2.1 million.
The first Prairie Life center, a full-service fitness club
that focuses on adults and families, opened in Lincoln, Neb., in 1984. The
company currently has four centers in Nebraska, two in Kansas and one in Iowa.
Rasmussen said because the center offers childrens fitness programs, it
differs from most fitness clubs already in the Metro Memphis market.
"We build one every three years and have slow,
controlled growth," Rasmussen said. "We are successful before we get
to open the next one, and we think Memphis is a great market for us."
The Collierville center will contain a full-size gymnasium,
indoor and outdoor Olympic-size swimming pools, exercise equipment, a jogging
track and whirlpools, steam rooms and saunas for ladies and men.
Inman Construction Co. is the fitness centers general
contractor. The center is expected to be completed by January.
Healthy competition. Rasmussen said the company will
conduct a study to determine membership costs and will hold a pre-opening
The Prairie Life Center site is just a few miles west of the
Collierville YMCA. Rasmussen said the company took note of that Y's popularity.
"They clearly are a competitor to our business, though
they are not-for-profit," he said. They've got a good spot and seem to be
"Our facility is not that different, but we think we'll
be accepted, as well."