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VOL. 117 | NO. 43 | Monday, March 3, 2003

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Thompson & Baker adds

Thompson & Baker adds

Berry to the letterhead

One of the Mid-Souths leading public relations firms has added Germantown resident Ralph J. Berry to its name becoming Thompson, Baker & Berry Public Relations and Public Affairs.

The firm is located at 50 Peabody Place in Downtown Memphis.

Ralphs outstanding work as a senior public relations practitioner in Memphis and the leadership role he plays in our firm made this an easy decision, said Randolph Baker, the firms chief executive officer.

Before joining Thompson & Baker as president in 2001, Berry had been vice president for communications of mimeo.com, based both in Memphis and New York. Previously, he served as vice president of corporate communications for Harrahs Entertainment Inc., but chose to remain in Memphis when the company relocated its corporate headquarters.

Thompson, Baker & Berry is a division of Thompson & Co., an integrated marketing firm with advertising, direct mail/interactive, sports marketing and Web-based services.


Miss. builder in line

for leadership role

Home builder Bobby Rayburn, president of Rayburn and Associates in Jackson, Miss., recently was elected first vice president of the 205,000-member National Association of Home Builders. The election positions Rayburn to become NAHB president in 2004.

With more than 30 years of experience in the home building business, Rayburn has developed more than 3,000 single-family and multifamily housing units, including numerous lots and subdivisions throughout Mississippi. He has held an array of leadership positions in home builders associations at the local, state and national level, and has served as chairman of NAHB's political action committee, known as BUILD-PAC.


National group taps

Archer-Malmo for ads
The National Wood Flooring Association chose Archer-Malmo as its advertising agency of record. The agency has been the associations public relations partner for more than 10 years.

Archer-Malmos first duties include consumer research, media selection and creative production, agency officials said.


Freds Inc. to release

quarter, year earnings

Memphis-based Fred's will broadcast its year-end earnings conference call on the Web beginning at 9 a.m. March 11.

Results for the fourth quarter and fiscal year ended Feb. 1 will be released before the opening that morning.

Fred's Inc. operates 450 discount general merchandise stores in the Southeast, including 26 Fred's franchise stores.

A replay of the call will be available through April 11 on the company's Web site, www.fredsinc.com.


Pilots claim Northwest

seeking cockpit cutbacks

Northwest Airlines Corp. has proposed cutting pilot costs by 37 percent annually through lower wages and benefits, changes in work rules, and 343 furloughs, a pilots union spokesman said Friday.

Northwest, the No. 4 U.S. air carrier, told pilots that the proposed cost cuts would total more than $2.7 billion over a six-and-a-half year contract starting in July about $441.8 million a year, said Capt. Curt Kruse, a spokesman for the Northwest unit of the Air Line Pilots Association.

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