VOL. 115 | NO. 102 | Wednesday, May 30, 2001
Tech company beating the odds with expansion
By SUE PEASE
The Daily News
In todays precarious dot-com landscape, one Memphis technology company has added staff and expanded into new digs.
GMOTION.com, founded in 1995, is a Web design and development company, focusing on design, content and functionality. It also develops Web applications for its clients.
Greg Lane, chief operating officer started the company with his son, Jeffrey Milton. Milton is a graduate of the Memphis College of Art with an emphasis in graphic design and advertising.
In March, the company moved out of its 800-square-foot office in Lanes house to a 1,750-square-foot site at White Station Tower, 5050 Poplar Ave.
Lane said the privately held company has tripled revenues and doubled staff in the last two years.
This month, the company added a salesperson and a systems developer, Lane said.
Instead of being funded by venture capital, the company has grown from funds provided by Lane and his wife, company president Patricia, and with cash flow from the business.
"If you can make it work, its always a good way to do it," Lane said.
Being able to grow a technology firm in a shaky economy is based on customer service principles, Lane said.
"I think our secret has been that we have delivered more than promised to our customers. Weve held that as an internal motto. Because of that, we have customers that have been excellent referrals," Lane said.
"Delivering more than promised and delighting our customers is really the key. This is no secret. We dont have a magic secret. We try to do the basics as well as possible."
Some of GMOTIONs clients are the Memphis Belle Memorial Association, the FedEx St. Jude Classic golf tournament and the Memphis Bar Association.
Anne Fritz, executive director of the Memphis Bar Association, said the organization launched the second version of its Web site in September last year.
The organization spent most of last year determining what content should be on its site.
"What GMOTION helped us out with was taking all this information we wanted to use and figuring out the easiest way for people to access it," she said.
Another customer is Jubilations Cheesecakes. George Purnell, vice president and part owner of the company built the first site, www.jubilations.com.
Purnell calls himself "fairly adept" at Web site construction, but for the redesign said he turned to GMOTION for expertise in Web marketing and tying the site into the rest of the companies procedures.
"For example, the biggest appeal GMOTION brought to us was in helping me integrate the Web site and shopping cart to the rest of the elements of our information handling in our business," Purnell said.
"Now the rest of our site will be integrated with our accounting software, our database and our shipping software."
Along with adding new staff and moving into new office space, GMOTION is introducing a Web tool called iEdit Technology.
Its a basic content management engine, said Jeff Duran, GMOTION communications director.
Its a tool that allows a company to manage its own Web site. It can be developed into the initial site or retrofitted onto an existing one.
"This is really important for us, because one of the most important things that people use content for is to have something fresh. All the experts say you have to update your Web site on a very regular basis for it to be interesting but everybody wants to charge (customers) $85 an hours just to change a couple paragraphs," Duran said.
"Weve decided theres got to be a better way, so we created one."
IEdit is a scripting language tool installed on the site pages needed updating.
It pulls whatever text between two tags that are flagged by the iEdit product and makes it editable.
The company is still working on the pricing for the product, but average installation on a Web site would be less than $1,000, Duran said.
GMOTION will release the tool June 12 at the B2Bxpo at Agricenter International hosted by BusinessResources.com.