VOL. 112 | NO. 28 | Thursday, February 19, 1998
By LAURIE JOHNSON
Lifestyle Ventures plans move to Downtown
By LAURIE JOHNSON
The Daily News
Memphis entertainment management firm Lifestyle Ventures is getting ready to move into the same neighborhood as its primary client, the B. B. Kings Blues Club.
The company, which currently is leasing space at 5885 Ridgeway Center Parkway, plans to begin operating March 15 out of its new quarters in Pembroke Square at 119 S. Main St.
About 4,500 square feet on Pembroke Squares sixth floor is being renovated for the company use.
A building permit valued at $154,000 has been issued by the Shelby County Code Enforcement office. Metro Construction Inc. of Memphis is the general contractor for the project.
Steve Malvesta, vice president of marketing and development for Lifestyle Ventures, said the company is moving from East Memphis to Downtown to be closer to its primary client and to participate in the revival of Downtown.
"First and foremost, it puts us close to Beale Street and B. B. Kings, which is our primary concern," he said. "But, it also puts us in the midst of all the development that is going on Downtown and in close proximity to what we hope will be our customer base.
"Were looking forward to being part of the rejuvenation of Downtown, and we want to do all we can to create a full-fledged entertainment district there."
In business since October, Lifestyle Ventures is a relative newcomer to the Memphis entertainment management scene.
In addition to Malvesta, the limited liability companys founding partners include John Taylor, Tommy Peters and Andy Revella.
Malvesta said the companys mission is to develop, own and operate food, beverage and retail entertainment concepts.
"Our mission is to become a vertically integrated entertainment company, involved in everything from theme restaurants and retail, to live entertainment and other hospitality concepts, such as hotels and casinos."
Lifestyle Ventures manages both the Memphis and Los Angeles B. B. Kings Blues Clubs.
Malvesta said many changes have been made to the Memphis club from the stage to the silverware since the company assumed management in October.
"Weve created a completely new menu, and weve tripled our retail space," he said. "Weve installed a new VIP room that overlooks the stage and have made a tremendous amount of technical and physical enhancements to both the sound system and the stage itself."
The company has implemented new service training at the club and has purchased newly designed glassware, silverware and china.
"Weve renovated the facility quite extensively. Were trying to upgrade every component of the restaurant," said Malvesta, who declined to release how much was being invested to upgrade the club.
In addition to overseeing changes at B. B. Kings, Malvesta said the company is pursuing several other development opportunities, both locally and in other parts of the country.
"We are working with two other Memphis restaurants, as well as consulting extensively with the casino industry," he said.
The company also is involved in the development of several other projects in other locations around the country, most notably in Nashville.