VOL. 111 | NO. 180 | Friday, September 26, 1997
Harbor Town gets pizza/movie delivery store
Harbor Town to get pizza/movie delivery store
By CAMILLE H. GAMBLE
The Daily News
The co-owner of three video rental stores in Memphis will open a combination video rental store and pizza cafÈ on Mud Island at Harbor Town in December.
Ray Fiore, who co-owns Video Movies and More, Midtown Video and Movie Star, has been thinking about a concept of delivering pizzas and videos for the past four years.
He said after discussing the possibility of working with the owner of Camyís Pizza on a delivery business, he decided the logistics were not right without having the two businesses combined as one.
Thatís when he started planning the Movie and Pizza Co., a sit-down pizza cafÈ which will show movies on a big screen, rent movies and, in the near future, deliver the two products to residents in Harbor Town and Downtown.
ìWe just donít have anything like that here,î Fiore said.
Fiore said the pizza will be thin crust and will be more on the healthy side than most pizza delivery businesses in Memphis.
ìIf I had to compare the pizza with anybody, I would say it is close to the Memphis Pizza CafÈ,î he said. ìWe will have fresh ingredients on the pizzas and will serve health drinks. We are going to stay away from the traditional pizza style and just try to run a specialty type of pizza place.î
Fiore said his business will be the first ìrestaurantî in Harbor Town with a liquor and beer license.
He has signed a five-year lease for the 1,700-square-foot space.
Fiore said since the cafÈ is small and will have a dine-in area, the movie selection will be limited to new releases.
ìWe will carry about 1,500 movies, thatís the size of our new release wall at our other three stores,î Fiori said. ìAfter the movies are six months old they will have to be wrapped up and sold or moved to the other stores.î
Fiori said the delivery side of the business will be limited to Harbor Town in the beginning and then Downtown.
ìOur goal is to test this on Harbor Town, take it to Union Avenue to the Midtown Video store and then to the store on Poplar (Videos, Movies & More),î he said. ìThatís our goal for the next couple of years.î
He said the Harbor Town store is scheduled to open Dec. 1 in Harbor Town Square, a retail development by Henry Turley Co.
Other businesses going in the development include a grocery store, a cleaners and Deliberate Literate.
Deliberate Literate, which moved from Evergreen to Union this year, will open another location in 1,385 square feet at Harbor Town. The store, which will specialize in coffee, bagels, sandwiches and books, is scheduled to open in early November, said co-owner Sarah Hull.
Hull said having a pizza and video store in the same development should help her storeís business.
ìI think the more diversity down there the more attraction there will be for the people who live there and the people who reside Downtown,î Hull said.
ìThe development will be an option for them to get away from the traffic and all the noise of the city and come to a tranquil place where you can walk and browse.î
Deliberate Literate signed a five-year lease with two three-year options on its space at Harbor Town.
The Harbor Town Grocery is a 10,000-square-foot project funded by private investors and the Center City Revenue Finance Corp. It is expected to be completed in October.
Richard Groff, sales and leasing manager with Henry Turley Co., said National Bank of Commerce has agreed to put an automated teller machine on the outside wall of the grocery store.
Groff said a developer currently has a contract on land across the street from the grocery building to build the second phase of retail development at Harbor Town.
He said the next phase will include additional retail with office space on the second floor.
Groff declined to give details of the property but said it will be pre-leased before construction begins.
ìWe anticipate proceeding with next phase of retail development very shortly,î Groff said.
Harbor Town on Mud Island is a planned-unit development of 875 housing units including single-family attached and detached units, apartments, condominium townhouses, a marina, yacht club, Montessori school, and office and retail space.