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VOL. 111 | NO. 148 | Tuesday, August 12, 1997

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By LAURIE JOHNSON On the cover of the ... residential architect Carson Looney and Looney Ricks Kiss featured in premiere issue of new publication created for architects who specialize in housing By LAURIE JOHNSON The Daily News A national publisher has launched a new magazine designed for architects whose primary emphasis is housing, and a Memphis architect and his firm have been profiled as the first issues main feature. J. Carson Looney, FAIA, principal in charge of residential architecture and planning at Looney Ricks Kiss Architects Inc., graces the cover and is the subject of the feature article in the June premiere issue of residential architect. Launched by Hanley-Wood Inc., which also publishes other building industry-related publications such as Builder, Remodeling and Custom Home magazines, residential architect is the first magazine dedicated solely to architects and designers involved in the home building industry, said deputy editor Susan B. Barror. Barror said the editorial staff of Hanley-Wood voted unanimously to profile Looney in the premiere issue. "I couldnt think of a more suitable rising star to help us kick off this exciting new venture," Barror said. "Carsons firm really sets the standard in the residential design profession ... drawing from what the public likes in housing from the past and translating it in such a way that we can use it in modern day life. "Thats a real gift." With an initial circulation of 20,000, Barror said the publications primary focus will be to provide industry-specific business management and marketing information, as well as coverage on residential design issues. "The magazine will focus on all the key elements it takes to build and maintain a successful architecture practice for the home building industry," said Boyce Thompson, editor of residential architect. Barror said the reason for launching this magazine was there were no other trade publications on the market focusing specifically on this subject. "The other major architectural magazines are fine publications. However, they cover such a wide variety of buildings, from offices to airports to churches and so on," she said. "Housing typically is not a big focus for them." "Plus, the houses that the big publications do tend to present are pretty specialized designs, and a lot of architects across the country who do housing are doing more homes for regular people." Looney agreed that there was a need for a magazine devoted to the special concerns of residential designers. "Theres a need to promote and establish residential architects rightful place in the profession, he said. "This magazine can elevate house design to a viable industry that is respected." In addition to design issues, the magazine will cover such subjects as business management, personnel issues, marketing advice and tips for buying computers and other technology, Barror said. "We are looking at it as both a business and a design magazine for the firms who specialize in residential work," she said. "Articles on finding and training people and employee morale these are major issues for us, but not much out there addresses them," Looney said. Barror said the magazines editorial board also wanted to profile Looney Ricks Kiss in its premiere issue because its editorial board considered the firm to be a real success story. Looney, along with Frank Ricks, his college roommate, and Richard Kiss, an architect Ricks had worked with before, launched the firm in 1983. The firm, which provides its clients with architectural, interior design and planning services, now has a professional staff of more than 100 and offices in both Memphis and Nashville. "Clearly, here is a young, aggressive firm that is doing everything right," Barror said. "This is the kind of firm that we want to feature in our magazine." The magazines feature article, written by Barror, showcases some of Looneys projects on Mud Islands Harbor Town, including the 1990 WKNO auction house, Harbor Towns first home and one of Looneys most widely renowned projects. Three other private residences in Memphis designed by Looney and his staff also are featured, including Looneys own home, as well as homes in Celebration, Fla., Disney Developments new neighborhood community. Looney Ricks Kiss currently is doing design work for eight builders at Celebration. Looney also has been selected to serve on the editorial board for the magazine, one of a panel of architects serving as content advisors, Thompson said. Barror said the publications next issue will come out in October, and it will include articles on kitchen design, a case study of a home in New England and a profile of James Cutler, the architect who designed the home belonging to Microsofts Bill Gates. Only two issues the June premiere issue and the October issue are planned for 1997. Starting in 1998, the magazine will be published bi-monthly, Barror said. She said articles planned for next year will cover issues such as architects and the Internet, "clients from hell," home designs geared for older buyers and new density solutions. Since the magazines publication costs are funded through advertising, subscriptions to residential architect are available at no charge to architects specializing in residential design. Design professionals interested in receiving the magazine should fax a copy of a business card to residential architect at (202) 833-9278, with a notation that they are interested in subscribing, Barror said.
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